{"id":81531,"date":"2026-08-20T12:28:00","date_gmt":"2026-08-20T16:28:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=81531"},"modified":"2026-08-19T12:41:16","modified_gmt":"2026-08-19T16:41:16","slug":"best-kept-secret-lms","status":"publish","type":"post","link":"https:\/\/stg.memberpress.com\/pt\/blog\/best-kept-secret-lms\/","title":{"rendered":"O segredo mais bem guardado no mundo dos LMS (e por que os criadores de cursos est\u00e3o mudando discretamente)"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>O MemberPress funciona como um sistema completo de gest\u00e3o de aprendizagem \u2014 incluindo cursos, conte\u00fado liberado gradualmente, question\u00e1rios e acompanhamento do progresso \u2014, mas voc\u00ea n\u00e3o o encontrar\u00e1 na maioria das listas dos \u201cmelhores LMS\u201d. Isso n\u00e3o significa que ele n\u00e3o tenha sido desenvolvido para essa finalidade. \u00c9 porque o MemberPress se destaca pelo modelo de assinaturas, e n\u00e3o como LMS, e os criadores de cursos tendem a descobri-lo indiretamente, primeiro por meio das assinaturas.<\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6aa26000dbbad\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aa26000dbbad\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/stg.memberpress.com\/pt\/blog\/best-kept-secret-lms\/#Why_Havent_You_Heard_of_MemberPress_as_an_LMS\" >Por que voc\u00ea ainda n\u00e3o ouviu falar do MemberPress como um LMS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/stg.memberpress.com\/pt\/blog\/best-kept-secret-lms\/#Why_Does_Every_LMS_Sound_the_Same\" >Por que todos os LMS parecem iguais?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/stg.memberpress.com\/pt\/blog\/best-kept-secret-lms\/#What_Are_the_Signs_Youve_Outgrown_a_Standalone_LMS\" >Quais s\u00e3o os sinais de que voc\u00ea j\u00e1 superou as limita\u00e7\u00f5es de um LMS independente?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/stg.memberpress.com\/pt\/blog\/best-kept-secret-lms\/#What_Does_MemberPress_Actually_Do_for_Course_Creators\" >O que o MemberPress realmente oferece aos criadores de cursos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/stg.memberpress.com\/pt\/blog\/best-kept-secret-lms\/#Why_Does_MemberPress_Fly_Under_the_Radar_as_an_LMS\" >Por que o MemberPress passa despercebido como um LMS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/stg.memberpress.com\/pt\/blog\/best-kept-secret-lms\/#How_Do_You_Set_Up_a_Course_With_MemberPress\" >Como configurar um curso com o MemberPress?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/stg.memberpress.com\/pt\/blog\/best-kept-secret-lms\/#Frequently_Asked_Questions\" >Perguntas frequentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/stg.memberpress.com\/pt\/blog\/best-kept-secret-lms\/#TLDR\" >Resumo<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Por que voc\u00ea ainda n\u00e3o ouviu falar do MemberPress como um LMS?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea est\u00e1 comparando <a href=\"https:\/\/memberpress.com\/blog\/memberpress-vs-teachable\/\" title=\"\">Ensin\u00e1vel<\/a> contra <a href=\"https:\/\/memberpress.com\/blog\/memberpress-vs-kajabi\/\">Kajabi<\/a> contra <a href=\"https:\/\/memberpress.com\/blog\/memberpress-vs-learndash\/\">LearnDash<\/a> pela terceira vez neste m\u00eas, e algu\u00e9m menciona o MemberPress. \u201cN\u00e3o \u00e9 aquele plugin de assinaturas?\u201d \u00c9 mesmo. Ele tamb\u00e9m oferece cursos\u2026 e muito mais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa lacuna \u00e9 o cerne da quest\u00e3o. Todas as outras ferramentas dessa categoria basearam seu argumento de venda no fato de serem um LMS e apenas um LMS. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/features\/\">MemberPress<\/a> \u00e9 apresentado como uma solu\u00e7\u00e3o completa, abrangendo <strong><a href=\"https:\/\/memberpress.com\/addons\/memberpress-courses\/\">cursos<\/a>, <a href=\"https:\/\/memberpress.com\/blog\/how-to-build-an-online-community\/\">comunidade<\/a>, <a href=\"https:\/\/memberpress.com\/blog\/create-business-coaching-website\/\">treinamento<\/a>, e de alto n\u00edvel de detalhe <a href=\"https:\/\/memberpress.com\/docs\/rules-overview\/\">controle de acesso<\/a> <\/strong>isso d\u00e1 ao seu neg\u00f3cio de cursos on-line espa\u00e7o para se expandir para novos territ\u00f3rios sem precisar trocar sua pilha de tecnologias de forma trabalhosa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando voc\u00ea encara a quest\u00e3o dessa forma, o \u201csegredo\u201d n\u00e3o \u00e9 realmente um segredo. \u00c9 s\u00f3 que <strong>se voc\u00ea estiver procurando apenas por um LMS,<\/strong> talvez voc\u00ea esteja deixando de enxergar o panorama geral e, com isso, uma oportunidade ainda maior.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"klGJOQyCobURxsHa\"><div class=\"responsive-video\"><iframe title=\"Destaque dos cursos MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/phKJUcAbk_Q?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA &gt;&gt;&gt; Cursos MemberPRESS Vis\u00e3o geral dos recursos<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Does_Every_LMS_Sound_the_Same\"><\/span>Por que todos os LMS parecem iguais?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Abra cinco p\u00e1ginas iniciais do LMS e <strong>voc\u00ea vai ler as mesmas quatro palavras em uma ordem diferente<\/strong>: cursos, alunos, engajamento, crescimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Teachable, o Kajabi e o LearnDash s\u00e3o todos otimizados para convenc\u00ea-lo de que s\u00e3o <strong>o<\/strong> O LMS, que coloca todos eles no mesmo campo de batalha: funcionalidades, faixas de pre\u00e7o e n\u00famero de avalia\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso \u00e9 um problema para voc\u00ea, n\u00e3o para eles. Quando todas as ferramentas se promovem da mesma forma, voc\u00ea deixa de perguntar \u201cser\u00e1 que essa categoria se encaixa mesmo no que estou criando?\u201d e passa a perguntar \u201cqual delas tem mais avalia\u00e7\u00f5es?\u201d.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea compara pre\u00e7o com pre\u00e7o e lista de recursos com lista de recursos, mas nunca para para se perguntar se um LMS \u00e9 realmente o que voc\u00ea precisa, ou se, na verdade, voc\u00ea est\u00e1 <strong>criar um neg\u00f3cio de cursos on-line que tenha muito mais a oferecer<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Quais s\u00e3o os sinais de que voc\u00ea j\u00e1 superou as limita\u00e7\u00f5es de um LMS independente?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A frustra\u00e7\u00e3o raramente surge como um grande fracasso. Ela se manifesta em alguns momentos espec\u00edficos em que a ferramenta deixa de se adequar ao neg\u00f3cio que voc\u00ea realmente est\u00e1 administrando.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seus alunos acessam um subdom\u00ednio do curso que n\u00e3o se parece em nada com o resto do seu site, de modo que a experi\u00eancia d\u00e1 a impress\u00e3o de pertencer \u00e0 marca de outra pessoa.<br><\/li>\n\n\n\n<li>Voc\u00ea tenta adicionar um <a href=\"https:\/\/memberpress.com\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">n\u00edvel de assinatura<\/a>, ou um pre\u00e7o especial para uma turma espec\u00edfica, al\u00e9m do seu curso regular, e o <strong>configura\u00e7\u00e3o de cobran\u00e7a<\/strong> n\u00e3o d\u00e1 para chegar t\u00e3o longe sem uma solu\u00e7\u00e3o alternativa.<br><\/li>\n\n\n\n<li>Voc\u00ea quer uma se\u00e7\u00e3o de coment\u00e1rios ou um <a href=\"https:\/\/memberpress.com\/blog\/membership-site-for-support-groups\/\">espa\u00e7o privado<\/a> onde os alunos podem conversar entre si, e esse recurso ou n\u00e3o existe de forma alguma ou \u00e9 vendido como um complemento separado e mais caro.<br><\/li>\n\n\n\n<li>Voc\u00ea ganha mais alguns alunos e, de repente, passa para a pr\u00f3xima faixa de pre\u00e7os. <strong>S\u00e3o exatamente os mesmos recursos, por um pre\u00e7o mais alto.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">No fim das contas, voc\u00ea acaba usando o Zapier apenas para fazer com que seu LMS, sua ferramenta de e-mail e seu plugin de comunidade se comuniquem entre si. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesse ponto, voc\u00ea j\u00e1 n\u00e3o est\u00e1 mais ministrando um curso; est\u00e1 conduzindo um projeto de integra\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Geralmente \u00e9 nesse ponto que \u201cprocurar um LMS\u201d se transforma em \u201cprocurar outra coisa\u201d.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Does_MemberPress_Actually_Do_for_Course_Creators\"><\/span>O que o MemberPress realmente oferece aos criadores de cursos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O curso MemberPress abrange todos os fundamentos de LMS que voc\u00ea esperaria:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/blog\/memberpress-courses-visual-builder\/\">um criador de cursos do tipo arrastar e soltar<\/a><\/li>\n\n\n\n<li>ilimitado <a href=\"https:\/\/memberpress.com\/docs\/how-to-edit-lessons-in-classroom-mode-with-a-page-builder\/\">aulas<\/a><\/li>\n\n\n\n<li>ilimitado <a href=\"https:\/\/memberpress.com\/docs\/memberpress-quizzes\/\">question\u00e1rios<\/a>,<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/docs\/dripping-and-expiring-content\/\">conte\u00fado de gotejamento<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/docs\/assignments-for-memberpress-courses\/\">atribui\u00e7\u00f5es<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/docs\/online-learning-platform-with-memberpress-courses\/#tracking-student-progress\">acompanhamento do progresso<\/a><\/li>\n\n\n\n<li>a <a href=\"https:\/\/memberpress.com\/docs\/memberpress-courses-gradebook\/\">livro de notas<\/a>e<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/docs\/how-to-add-a-certificate-in-memberpress-courses\/\">certificados<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mas, ao contr\u00e1rio de outras solu\u00e7\u00f5es de LMS, o MemberPress tamb\u00e9m oferece:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/docs\/creating-memberships\/\">Associa\u00e7\u00f5es<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/blog\/memberpress-content-protection-rules\/\">Controle de acesso<\/a> com flexibilidade incompar\u00e1vel<\/li>\n\n\n\n<li>Recorrente <a href=\"https:\/\/memberpress.com\/docs\/managing-subscriptions\/\">assinaturas<\/a><\/li>\n\n\n\n<li>Programas de coaching por meio de <strong><a href=\"https:\/\/memberpress.com\/docs\/creating-coaching-programs-with-coachkit\/\">CoachKit\u2122<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/docs\/mp-downloads-add-on\/\">Downloads<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/blog\/how-to-build-an-online-community\/\">Comunidade<\/a> f\u00f3runs, <a href=\"https:\/\/memberpress.com\/blog\/the-benefits-of-adding-live-chat-to-your-membership-site\/\">bate-papo ao vivo<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/docs\/creating-member-profiles-with-memberpress\/\">Perfis dos membros<\/a> e <a href=\"https:\/\/memberpress.com\/docs\/creating-member-directories-with-memberpress\/\">diret\u00f3rios<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 uma das poucas ferramentas em que seu curso, sua receita recorrente e sua comunidade <strong>tudo em um \u00fanico painel<\/strong>, em vez de v\u00e1rias assinaturas interligadas com o Zapier e um pouco de sorte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja o que Georgios Mavropalias, cliente da MemberPress, compartilhou recentemente no Trustpilot:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.trustpilot.com\/reviews\/6a5a7c3ea19023fe97481218\"><img decoding=\"async\" width=\"685\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-07-22-at-163551-685x1024.jpg\" alt=\"Avalia\u00e7\u00e3o no Trustpilot sobre a MemberPress, explicando por que a empresa mudou do seu LMS anterior\" class=\"wp-image-81528\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-07-22-at-163551-685x1024.jpg 685w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-07-22-at-163551-201x300.jpg 201w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-07-22-at-163551-768x1149.jpg 768w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-07-22-at-163551-33x50.jpg 33w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-07-22-at-163551-114x170.jpg 114w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-07-22-at-163551-411x614.jpg 411w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-07-22-at-163551-457x684.jpg 457w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-07-22-at-163551-689x1030.jpg 689w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-07-22-at-163551-346x518.jpg 346w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-07-22-at-163551-104x156.jpg 104w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-07-22-at-163551.jpg 928w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/a><figcaption class=\"wp-element-caption\">A avalia\u00e7\u00e3o de Georgios Mavropalias no Trustpilot sobre a MemberPress, na qual ele detalha sua experi\u00eancia ap\u00f3s mudar de um LMS <\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Does_MemberPress_Fly_Under_the_Radar_as_an_LMS\"><\/span>Por que o MemberPress passa despercebido como um LMS?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O MemberPress construiu sua reputa\u00e7\u00e3o como um plugin de assinaturas ainda em 2012, e \u00e9 assim que a maioria das pessoas na internet ainda se refere a ele. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Postagens antigas do blog, backlinks, listas dos \u201cmelhores plugins de assinatura\u201d, anos de conte\u00fado acumulado \u2014 tudo aponta na mesma dire\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os mecanismos de busca e as ferramentas de busca baseadas em IA determinam o que \u00e9 um produto analisando tudo o que j\u00e1 foi escrito sobre ele, e h\u00e1 mais de uma d\u00e9cada de conte\u00fado referindo-se ao MemberPress como um \u201cplug-in de assinaturas\u201d para cada men\u00e7\u00e3o que o chama de \u201cLMS\u201d. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse desequil\u00edbrio demora a mudar, mesmo com a melhoria dos recursos do curso, e \u00e9 por isso que o MemberPress n\u00e3o aparece nessas listas dos \u201cmelhores LMS\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os desenvolvedores e profissionais do WordPress, no entanto, j\u00e1 est\u00e3o a par do segredo. Eles j\u00e1 conheceram as ferramentas do curso, os recursos de orienta\u00e7\u00e3o, os espa\u00e7os da comunidade etc., e sabem exatamente do que a plataforma \u00e9 capaz. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dentro da comunidade do WordPress, <strong>A MemberPress conquistou uma reputa\u00e7\u00e3o verdadeiramente s\u00f3lida<\/strong> que continua crescendo a cada vez que um novo recurso \u00e9 lan\u00e7ado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria dos criadores de cursos fora desse c\u00edrculo nunca tem contato com nada disso. Isso n\u00e3o \u00e9 muito justo, mas se voc\u00ea \u00e9 um criador de cursos que est\u00e1 conhecendo a gente agora, acho que agora voc\u00ea tamb\u00e9m faz parte desse c\u00edrculo!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_You_Set_Up_a_Course_With_MemberPress\"><\/span>Como configurar um curso com o MemberPress?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/memberpress.com\/plans\/pricing\/\">Escolha um plano<\/a> com os recursos do curso de que voc\u00ea precisa.<\/strong> A cria\u00e7\u00e3o de cursos b\u00e1sicos est\u00e1 inclu\u00edda em todos os planos, mas os question\u00e1rios e as tarefas exigem os planos Growth ou Scale, e o livro de notas est\u00e1 dispon\u00edvel apenas no plano Scale; portanto, vale a pena conferir a tabela comparativa dos planos antes de comprar. <\/li>\n\n\n\n<li><strong><a href=\"https:\/\/memberpress.com\/docs\/how-to-install-memberpress\/\">Instalar o MemberPress<\/a> e execute o <a href=\"https:\/\/memberpress.com\/docs\/getting-started-with-memberpress\/\">Assistente de integra\u00e7\u00e3o<\/a>.<\/strong> Ele orienta voc\u00ea passo a passo pela ativa\u00e7\u00e3o da licen\u00e7a, pelas p\u00e1ginas principais e pela configura\u00e7\u00e3o de pagamento, e inclui <a href=\"https:\/\/memberpress.com\/docs\/getting-started-with-readylaunch-theme\/\">ReadyLaunch\u2122<\/a>, os modelos de p\u00e1gina integrados do MemberPress, para que as p\u00e1ginas do seu curso tenham um visual personalizado, em vez do visual padr\u00e3o do WordPress.<\/li>\n\n\n\n<li><strong>Ativar <a href=\"https:\/\/memberpress.com\/docs\/getting-started-with-memberpress-courses\/\">Cursos do MemberPress<\/a> e os complementos de que voc\u00ea precisa.<\/strong> Ative os question\u00e1rios para avalia\u00e7\u00e3o, <a href=\"https:\/\/memberpress.com\/docs\/assignments-for-memberpress-courses\/\">Atribui\u00e7\u00f5es<\/a> para trabalhos escritos ou em arquivos, e <a href=\"https:\/\/memberpress.com\/docs\/memberpress-courses-gradebook\/\">Boletim de notas<\/a> para corrigir tudo em uma \u00fanica tela. <\/li>\n\n\n\n<li><strong>Acompanhe o progresso automaticamente.<\/strong> Veja at\u00e9 onde cada aluno chegou e use o <a href=\"https:\/\/memberpress.com\/docs\/memberpress-courses-gradebook\/\">Boletim de notas<\/a> para revisar e dar notas aos question\u00e1rios e trabalhos enviados pelos alunos sem precisar vasculhar planilhas. <\/li>\n\n\n\n<li><strong>Incorpore elementos de comunidade e coaching \u00e0 medida que sua empresa cresce.<\/strong> Adicionar <a href=\"https:\/\/memberpress.com\/docs\/building-directories-and-communities-with-memberpress\/\">ClubSuite\u2122<\/a> para uma comunidade de membros ou <a href=\"https:\/\/memberpress.com\/docs\/how-to-set-up-memberpress-coachkit\/\">CoachKit\u2122<\/a> para um programa de coaching, tudo dentro da mesma estrutura MemberPress do seu curso.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Perguntas frequentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-ht-blocks-accordion wp-block-hb-accordion\"><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: O MemberPress \u00e9, de fato, um LMS ou apenas um plugin de assinaturas com recursos extras?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">S\u00e3o as duas coisas. Os cursos do MemberPress abrangem as principais fun\u00e7\u00f5es do LMS (aulas, question\u00e1rios, conte\u00fado liberado gradualmente, acompanhamento do progresso), enquanto a plataforma subjacente cuida da gest\u00e3o de assinaturas e pagamentos.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: Por que o MemberPress n\u00e3o aparece nas listas dos \u201cmelhores LMS\u201d?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Essas listas s\u00e3o compiladas por meio da busca por ferramentas que se autodenominam LMS. O MemberPress \u00e9 apresentado como \u201csite de assinaturas\u201d, por isso \u00e9 exclu\u00eddo da lista, mesmo que possua recursos de cursos.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: Preciso de um plugin separado para os recursos de comunidade ou de coaching?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">N\u00e3o. O ClubSuite\u2122 oferece espa\u00e7os comunit\u00e1rios, e o CoachKit\u2122 oferece programas de coaching, ambos integrados \u00e0 mesma configura\u00e7\u00e3o MemberPress do seu curso.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: O MemberPress \u00e9 uma boa op\u00e7\u00e3o se eu pretender vender apenas um curso?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Sim, mas a maior vantagem fica evidente quando voc\u00ea adiciona um segundo produto, como um plano de assinatura, uma oferta de coaching ou uma comunidade, j\u00e1 que tudo \u00e9 gerenciado em um \u00fanico painel.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: Em que isso difere de um LMS independente, como o Teachable ou o Kajabi?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">As plataformas LMS independentes s\u00e3o projetadas, em primeiro lugar, para a oferta de cursos. O MemberPress, por sua vez, \u00e9 projetado, em primeiro lugar, para o controle de acesso, sendo a oferta de cursos apenas um dos v\u00e1rios elementos cujo acesso voc\u00ea pode controlar.<\/div><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TLDR\"><\/span>Resumo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O MemberPress inclui <strong>funcionalidade completa do LMS<\/strong> (cursos, conte\u00fado por etapas, question\u00e1rios, acompanhamento do progresso), mas se apresenta como um plugin de assinaturas, e n\u00e3o como um LMS.<\/li>\n\n\n\n<li>Ele n\u00e3o aparece na maioria das listas dos \u201cmelhores LMS\u201d, tanto porque as listas elaboradas por pessoas s\u00e3o filtradas com base na marca, quanto porque ferramentas mais espec\u00edficas, voltadas exclusivamente para LMS, s\u00e3o mais f\u00e1ceis de serem associadas a essa palavra-chave pelos mecanismos de busca e pela busca por IA.<\/li>\n\n\n\n<li>Os sinais de que um LMS independente j\u00e1 n\u00e3o atende \u00e0s necessidades geralmente s\u00e3o sutis e espec\u00edficos: incompatibilidade com a identidade visual da institui\u00e7\u00e3o, falta de flexibilidade no faturamento, aus\u00eancia de op\u00e7\u00e3o de comunidade e aumentos nos pre\u00e7os vinculados ao n\u00famero de alunos, em vez de a novos benef\u00edcios.<\/li>\n\n\n\n<li>Muitos criadores de cursos conhecem a MemberPress por meio de um desenvolvedor que j\u00e1 confia na plataforma, e n\u00e3o por meio de suas pr\u00f3prias pesquisas sobre LMS.<\/li>\n\n\n\n<li>A vantagem n\u00e3o est\u00e1 em ter mais recursos. Est\u00e1 em gerenciar cursos, assinaturas, coaching, comunidade e afiliados a partir de um \u00fanico painel.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Est\u00e1 ficando cada vez mais dif\u00edcil guardar o segredo<\/strong> \u2013 cada vez mais criadores de cursos est\u00e3o descobrindo o MemberPress da mesma forma que voc\u00ea provavelmente o descobriria: por acaso, no meio da configura\u00e7\u00e3o, se perguntando por que ningu\u00e9m mencionou isso antes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se esse \u00e9 o seu caso agora, d\u00ea uma olhada em <a href=\"https:\/\/memberpress.com\/addons\/memberpress-courses\/\">Cursos do MemberPress<\/a> e ver como \u00e9, na pr\u00e1tica, controlar tudo a partir de um \u00fanico lugar.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/stg.memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/stg.memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/stg.memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/stg.memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/stg.memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/stg.memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea achou este artigo \u00fatil, siga-nos em\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>e\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra por que o MemberPress \u00e9 mais do que um plugin de assinaturas, oferecendo cursos, question\u00e1rios, orienta\u00e7\u00e3o, comunidades, assinaturas e controle de acesso flex\u00edvel.<\/p>","protected":false},"author":73814,"featured_media":81861,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[792],"tags":[1600,1598],"class_list":["post-81531","post","type-post","status-publish","format-standard","has-post-thumbnail","category-courses","tag-best-lms-plugin","tag-memberpress-lms","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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