{"id":33840,"date":"2022-04-12T05:00:00","date_gmt":"2022-04-12T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=33840"},"modified":"2026-03-02T12:27:12","modified_gmt":"2026-03-02T17:27:12","slug":"build-email-list","status":"publish","type":"post","link":"https:\/\/stg.memberpress.com\/pt\/blog\/build-email-list\/","title":{"rendered":"Como criar uma lista de e-mails (5 dicas para iniciantes)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Your email list is one of your most valuable online business assets. However, creating one from scratch may seem like an impossible task. After all, you can\u2019t pull email addresses out of thin air.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6aa2ab02c5da5\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aa2ab02c5da5\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/stg.memberpress.com\/pt\/blog\/build-email-list\/#What_an_Email_List_Is_And_Why_Your_Business_Needs_One\" >O que \u00e9 uma lista de e-mails (e por que sua empresa precisa de uma)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/stg.memberpress.com\/pt\/blog\/build-email-list\/#How_to_Build_an_Email_List_5_Tips\" >Como criar uma lista de e-mails (5 dicas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/stg.memberpress.com\/pt\/blog\/build-email-list\/#1_Choose_a_Dependable_Email_Marketing_Platform\" >1. Escolha uma plataforma confi\u00e1vel de marketing por e-mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/stg.memberpress.com\/pt\/blog\/build-email-list\/#2_Create_a_User-Friendly_Opt-In_Form\" >2. Crie um formul\u00e1rio de opt-in de f\u00e1cil utiliza\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/stg.memberpress.com\/pt\/blog\/build-email-list\/#3_Place_Your_Form_Strategically\" >3. Posicione seu formul\u00e1rio estrategicamente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/stg.memberpress.com\/pt\/blog\/build-email-list\/#4_Create_a_Unique_Landing_Page\" >4. Criar uma p\u00e1gina de destino exclusiva<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/stg.memberpress.com\/pt\/blog\/build-email-list\/#5_Offer_Freebies_Coupons_and_Content_Upgrades\" >5. Ofere\u00e7a brindes, cupons e atualiza\u00e7\u00f5es de conte\u00fado<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/stg.memberpress.com\/pt\/blog\/build-email-list\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Fortunately, creating and growing your email list isn\u2019t as hard as it may seem. With the right marketing tools, quality opt-in forms, and a focused strategy, you\u2019ll have a lengthy email address book in no time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we\u2019ll introduce you to mailing lists and why they\u2019re important. Then we\u2019ll give you five essential tips for how to build an email list for your business. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-an-email-list-is-and-why-it-s-important-to-have-one\"><span class=\"ez-toc-section\" id=\"What_an_Email_List_Is_And_Why_Your_Business_Needs_One\"><\/span>O que \u00e9 uma lista de e-mails (e por que sua empresa precisa de uma)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea provavelmente sabe como gerenciar seu cat\u00e1logo de endere\u00e7os de e-mail pessoal. No entanto, ao administrar um neg\u00f3cio on-line (especialmente um com assinaturas ou associa\u00e7\u00f5es), seus contatos de e-mail assumem extrema import\u00e2ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sua lista de e-mail \u00e9 cada endere\u00e7o que voc\u00ea tem em seu arquivo.<\/strong> Normalmente, as empresas on-line obt\u00eam esses endere\u00e7os valiosos usando <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-lead-magnets-and-optins\/\" target=\"_blank\" rel=\"noreferrer noopener\">formul\u00e1rios opt-in<\/a> - formul\u00e1rios que solicitam aos visitantes do site que se inscrevam em algo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode colocar esses elementos de inscri\u00e7\u00e3o em qualquer lugar do seu site ou at\u00e9 mesmo em um site individual. <a href=\"https:\/\/memberpress.com\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"p\u00e1gina de destino\">p\u00e1gina de destino<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1024x680.png\" alt=\"Formul\u00e1rio de ades\u00e3o ao Reformation.\" class=\"wp-image-33863\" width=\"800\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1024x680.png 1024w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-300x199.png 300w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-768x510.png 768w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1536x1020.png 1536w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-256x170.png 256w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-840x558.png 840w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1031x684.png 1031w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1552x1030.png 1552w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-700x465.png 700w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-156x104.png 156w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1080x717.png 1080w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Aumentar e manter uma lista de e-mails cheia de leads de qualidade \u00e9 <em>essenciais <\/em>to any online business. That\u2019s because email marketing is <a href=\"https:\/\/brandshark.in\/is-email-marketing-strategy-still-relevant-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"ainda altamente relevante\">ainda altamente relevante<\/a>e um forte <a href=\"https:\/\/memberpress.com\/blog\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\" title=\"campanha de marketing por e-mail\">campanha de e-mail<\/a> pode lhe render muito dinheiro. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s more, you can use your <strong>funil de marketing por e-mail<\/strong> para fazer todo tipo de coisa e obter todo tipo de informa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>DEFINI\u00c7\u00c3O<\/em>: <\/strong>Um <strong>funil de marketing por e-mail<\/strong> \u00e9 como voc\u00ea chama a s\u00e9rie de e-mails que envia a um usu\u00e1rio para lev\u00e1-lo a um \u201cdestino\u201d final. O \u201cdestino\u201d \u00e9 alguma a\u00e7\u00e3o que voc\u00ea deseja que ele realize.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essas a\u00e7\u00f5es podem incluir coisas como...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inscreva-se para receber notifica\u00e7\u00f5es de postagens no blog<\/li>\n\n\n\n<li>Fazer uma compra<\/li>\n\n\n\n<li>Aproveite as vantagens de uma promo\u00e7\u00e3o de desconto<\/li>\n\n\n\n<li>Fa\u00e7a o download de um ebook<\/li>\n\n\n\n<li>Confira uma postagem no blog sobre os novos recursos<\/li>\n\n\n\n<li>Inscreva-se em um evento exclusivo para membros<\/li>\n\n\n\n<li>Preencher uma pesquisa com o cliente<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see, the info you can collect and the things you can do with an email list are pretty valuable. That\u2019s why you want to <strong>priorizar a cria\u00e7\u00e3o de sua lista de e-mails<\/strong>e fa\u00e7a do marketing por e-mail uma parte importante de sua estrat\u00e9gia de promo\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dito isso, aqui est\u00e3o cinco dicas super\u00fateis para voc\u00ea come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-build-an-email-list-5-tips\"><span class=\"ez-toc-section\" id=\"How_to_Build_an_Email_List_5_Tips\"><\/span>Como criar uma lista de e-mails (5 dicas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First thing\u2019s first. Make sure you identify your target audience before you get started building your list. If you haven\u2019t done that yet, check out the post below.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_18e69c0fab98f5a2bd52fd9bcfd76ce5\" href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\"  target=\"_blank\" class=\"button button-blue center\">LEIA &gt;&gt; Como identificar seu p\u00fablico-alvo (r\u00e1pido e gratuito)<\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-choose-a-dependable-email-marketing-platform\"><span class=\"ez-toc-section\" id=\"1_Choose_a_Dependable_Email_Marketing_Platform\"><\/span>1. Escolha uma plataforma confi\u00e1vel de marketing por e-mail<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Recomendamos escolher uma plataforma de marketing por e-mail para criar, expandir e gerenciar sua lista de e-mails. Dessa forma, voc\u00ea ter\u00e1 um hub central para sua estrat\u00e9gia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um s\u00f3lido <a href=\"https:\/\/memberpress.com\/blog\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"software de e-mail\">software de e-mail<\/a> podem ajud\u00e1-lo a rastrear leads, criar sequ\u00eancias de e-mail e oferecer insights sobre seus dados de desempenho. Algumas plataformas tamb\u00e9m podem ajud\u00e1-lo a criar p\u00e1ginas de destino e formul\u00e1rios de opt-in. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recomendamos <a href=\"https:\/\/memberpress.com\/go\/convertkit\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"ConvertKit\">ConvertKit<\/a> if you\u2019re just getting started. This powerful, user-friendly tool is well known for its expansive features and reliability:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1024x486.png\" alt=\"P\u00e1gina inicial do ConvertKit.\" class=\"wp-image-33864\" width=\"800\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1024x486.png 1024w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-300x143.png 300w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-768x365.png 768w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1536x730.png 1536w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-2048x973.png 2048w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-358x170.png 358w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-840x399.png 840w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1216x578.png 1216w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1832x870.png 1832w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-700x333.png 700w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-156x74.png 156w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1080x513.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">With ConvertKit\u2019s free plan, you can start collecting sign-ups right away. However, if you know you\u2019ll reach its 300 subscriber limit, or you\u2019re looking for more advanced features, you might want to check out one of <a href=\"https:\/\/memberpress.com\/go\/convertkit\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ConvertKit\u2019s<\/a> planos pagos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-create-a-user-friendly-opt-in-form\"><span class=\"ez-toc-section\" id=\"2_Create_a_User-Friendly_Opt-In_Form\"><\/span>2. Crie um formul\u00e1rio de opt-in de f\u00e1cil utiliza\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um formul\u00e1rio de opt-in s\u00f3lido \u00e9 a base de uma lista de e-mail bem-sucedida. Ele deve ser simples, mas com apar\u00eancia profissional. Mais importante ainda, deve ser f\u00e1cil de ser preenchido pelos usu\u00e1rios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, quanto menos campos de formul\u00e1rio o usu\u00e1rio tiver que preencher, maior ser\u00e1 a probabilidade de ele concluir o processo de inscri\u00e7\u00e3o:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1024x762.png\" alt=\"Um formul\u00e1rio simples de opt-in \u00e9 a base de como criar uma lista de e-mails. \" class=\"wp-image-33868\" width=\"800\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1024x762.png 1024w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-300x223.png 300w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-768x572.png 768w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1536x1143.png 1536w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-228x170.png 228w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-825x614.png 825w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-919x684.png 919w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1384x1030.png 1384w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-696x518.png 696w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-156x116.png 156w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1080x804.png 1080w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form.png 1596w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Portanto, recomendamos solicitar apenas endere\u00e7os de e-mail para come\u00e7ar. No entanto, se quiser adotar uma abordagem mais personalizada, voc\u00ea tamb\u00e9m pode solicitar nomes de clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, voc\u00ea deve considerar a cria\u00e7\u00e3o de um formul\u00e1rio <a href=\"https:\/\/memberpress.com\/blog\/building-your-brand-with-typography\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"alinhado com sua marca\">alinhado com sua marca<\/a>. Por exemplo, se voc\u00ea usa fontes e paletas de cores espec\u00edficas, certifique-se de mant\u00ea-las. Al\u00e9m disso, considere incluir uma breve mensagem que transmita a voz de sua marca. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, uma boa plataforma de marketing por e-mail inclui um construtor de formul\u00e1rios opt-in. Se voc\u00ea tiver a op\u00e7\u00e3o, poder\u00e1 come\u00e7ar a criar seus formul\u00e1rios de marketing por e-mail l\u00e1. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caso contr\u00e1rio, outra \u00f3tima op\u00e7\u00e3o \u00e9 <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"OptinMonster\">OptinMonster<\/a>. Essa ferramenta pr\u00e1tica oferece modelos avan\u00e7ados de formul\u00e1rios, efeitos personalizados e muito mais. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s more, if you\u2019re a MemberPress user, the <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Integra\u00e7\u00e3o com o OptinMonster<\/a> permitir\u00e1 que voc\u00ea crie um campo de contato de e-mail para aparecer enquanto os usu\u00e1rios estiverem navegando em associa\u00e7\u00f5es e cursos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-strategically-place-your-form\"><span class=\"ez-toc-section\" id=\"3_Place_Your_Form_Strategically\"><\/span>3. Posicione seu formul\u00e1rio estrategicamente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve created a simple, on-brand form, you\u2019ll want to place it strategically on your membership site. Everyone will have their preferences, but there are three tried-and-true spots to consider\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coloque-o no final de cada postagem<\/li>\n\n\n\n<li>Place it in your website\u2019s header<\/li>\n\n\n\n<li>Criar um <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-pop-ups-to-help-grow-your-membership-subscriber-numbers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"formul\u00e1rio pop-up\">formul\u00e1rio pop-up<\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1024x521.png\" alt=\"Formul\u00e1rio pop-up de opt-in para a Everlane.\" class=\"wp-image-33866\" width=\"800\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1024x521.png 1024w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-300x153.png 300w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-768x391.png 768w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1536x782.png 1536w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-2048x1043.png 2048w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-334x170.png 334w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-840x428.png 840w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1216x619.png 1216w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1832x933.png 1832w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-700x356.png 700w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-156x79.png 156w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1080x550.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Os pop-ups podem ser altamente eficazes para gerar novos leads. No entanto, certifique-se de us\u00e1-los com sabedoria. Se voc\u00ea abusar deles, corre o risco de irritar seus membros em potencial. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No matter your preference, we recommend using your opt-in form in multiple places on your site. That way, if a potential subscriber doesn\u2019t want to sign up initially, but changes their mind later, they can easily navigate to your form.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-create-a-unique-landing-page\"><span class=\"ez-toc-section\" id=\"4_Create_a_Unique_Landing_Page\"><\/span>4. Criar uma p\u00e1gina de destino exclusiva<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma p\u00e1gina de destino \u00e9 separada do conte\u00fado principal do seu site. Normalmente, essa p\u00e1gina tem uma \u00fanica finalidade: <strong>gera\u00e7\u00e3o de leads<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, uma p\u00e1gina de destino inclui uma chamada para a\u00e7\u00e3o (CTA) espec\u00edfica, incentivando os visitantes a fazer algo. Ela tamb\u00e9m solicita os detalhes do cliente:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1024x519.png\" alt=\"P\u00e1gina de destino da Curology.\" class=\"wp-image-33869\" width=\"800\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1024x519.png 1024w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-300x152.png 300w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-768x389.png 768w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1536x778.png 1536w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-2048x1038.png 2048w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-336x170.png 336w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-840x426.png 840w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1216x616.png 1216w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1832x928.png 1832w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-700x355.png 700w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-156x79.png 156w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1080x547.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Na verdade, uma p\u00e1gina de destino de alta convers\u00e3o geralmente <em>somente <\/em>contains an opt-in form. This hyper-focused structure can be more effective because it eliminates distractions for the user. However, remember this layout doesn\u2019t rule out click-through conversational forms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While you\u2019ll want to keep the content minimal here, consider incorporating your brand\u2019s logo and other unique visual elements. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, diferentemente dos formul\u00e1rios, voc\u00ea pode aproveitar <a href=\"https:\/\/memberpress.com\/blog\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Otimiza\u00e7\u00e3o de mecanismos de busca (SEO)\">otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a> em uma p\u00e1gina de destino. Isso significa que voc\u00ea deve considerar a inclus\u00e3o de palavras-chave e a otimiza\u00e7\u00e3o de todas as imagens com texto alternativo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>DEFINI\u00c7\u00c3O:<\/em> <\/strong>Texto alternativo <strong>(also called \u201calt attributes\u201d, \u201calt tags\u201d, or \u201calt descriptions\u201d) is text added within an image\u2019s HTML code. The primary purpose of the text is to describe the image for people who are visually impaired.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-offer-freebies-coupons-and-content-upgrades\"><span class=\"ez-toc-section\" id=\"5_Offer_Freebies_Coupons_and_Content_Upgrades\"><\/span>5. Ofere\u00e7a brindes, cupons e atualiza\u00e7\u00f5es de conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se quiser levar sua lista de e-mails para o pr\u00f3ximo n\u00edvel, considere a possibilidade de incentivar seus usu\u00e1rios a se inscreverem. H\u00e1 muitas maneiras de fazer isso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, it\u2019s the thought that counts, so your offer doesn\u2019t have to be big. However, it does need to provide some value. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, voc\u00ea pode oferecer um pequeno presente, um desconto ou um <a href=\"https:\/\/easyaffiliate.com\/blog\/types-of-content-upgrades\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"atualiza\u00e7\u00e3o de conte\u00fado\">atualiza\u00e7\u00e3o de conte\u00fado<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-1024x839.png\" alt=\"Formul\u00e1rio de opt-in da BirchBox com $5 de desconto e 15% de desconto.\" class=\"wp-image-33867\" width=\"800\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-1024x839.png 1024w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-300x246.png 300w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-768x629.png 768w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-207x170.png 207w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-749x614.png 749w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-835x684.png 835w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-632x518.png 632w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-156x128.png 156w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form.png 1052w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Em vez disso, voc\u00ea poderia <a href=\"https:\/\/memberpress.com\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"fazer um sorteio nas m\u00eddias sociais\">fazer um sorteio nas m\u00eddias sociais<\/a>. O resultado final \u00e9 fazer com que seus usu\u00e1rios sintam que voc\u00ea est\u00e1 investindo neles. Esse m\u00e9todo tamb\u00e9m pode levar a uma maior fidelidade do cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Criar uma lista de e-mails do zero pode parecer uma tarefa imposs\u00edvel. No entanto, toda empresa bem-sucedida precisar\u00e1 de um banco de contatos de e-mail para ajudar a impulsionar seus neg\u00f3cios. <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-website-sales-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">funil de vendas<\/a>. Fortunately, growing your address book isn\u2019t as complicated as it might sound.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now let\u2019s quickly review our five tips on how to build an email list:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Escolha uma plataforma confi\u00e1vel de marketing por e-mail, como <a href=\"https:\/\/memberpress.com\/go\/convertkit\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"ConvertKit\">ConvertKit<\/a>.<\/li>\n\n\n\n<li>Crie um formul\u00e1rio de opt-in f\u00e1cil de usar usando um plug-in como <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"OptinMonster\">OptinMonster<\/a>.<\/li>\n\n\n\n<li>Posicione seu formul\u00e1rio estrategicamente.<\/li>\n\n\n\n<li>Crie uma p\u00e1gina de destino exclusiva.<\/li>\n\n\n\n<li>Ofere\u00e7a brindes e atualiza\u00e7\u00f5es de conte\u00fado.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre como criar sua lista de e-mails? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de assinar nosso boletim informativo na caixa \u00e0 sua direita!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Your email list is one of your most valuable online business assets. However, creating one from scratch may seem like an impossible task. After all, you can\u2019t pull email addresses out of thin air. Fortunately, creating and growing your email list isn\u2019t as hard as it may seem. With the right marketing tools, quality opt-in [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":34606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[231],"tags":[],"class_list":["post-33840","post","type-post","status-publish","format-standard","has-post-thumbnail","category-emails","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Wondering how to build an email list to grow your membership site using email marketing tactics? 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