{"id":61058,"date":"2024-02-13T06:41:16","date_gmt":"2024-02-13T11:41:16","guid":{"rendered":"https:\/\/memberpress.com\/docs\/creating-memberships\/"},"modified":"2026-09-08T12:56:04","modified_gmt":"2026-09-08T16:56:04","slug":"creating-memberships","status":"publish","type":"ht_kb","link":"https:\/\/stg.memberpress.com\/pt\/docs\/creating-memberships\/","title":{"rendered":"Cria\u00e7\u00e3o de associa\u00e7\u00f5es"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"video-overview\"><a href=\"#video-overview\" title=\"\">Vis\u00e3o geral do v\u00eddeo<\/a><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"reX95z3yIad2QkqjMEnsw\"><div class=\"responsive-video\"><iframe title=\"Como criar e vender assinaturas com o MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\r\n<h4 class=\"wp-block-heading\" id=\"what-this-video-covers\"><a href=\"#what-this-video-covers\" title=\"\">O que este v\u00eddeo cobre:<\/a><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Criar uma assinatura e compreender suas <a href=\"https:\/\/memberpress.com\/docs\/membership-options-overview\/\">op\u00e7\u00f5es de produtos para associados<\/a>.<\/p>\n\n\n\n<p class=\"callout wp-block-paragraph\">Observa\u00e7\u00e3o: pode ser que a tela fique em branco ao editar uma assinatura, ou que o formul\u00e1rio desapare\u00e7a. Nesse caso, crie um novo usu\u00e1rio administrador e tente editar com esse usu\u00e1rio. Veja tamb\u00e9m:<br><a href=\"https:\/\/memberpress.com\/docs\/cant-edit-membership\/\">N\u00e3o \u00e9 poss\u00edvel editar a assinatura<\/a>.<\/p>\n\n\n\r\n<h2 class=\"wp-block-heading\" id=\"creating-a-membership\"><a href=\"#creating-a-membership\" title=\"\">Como criar uma associa\u00e7\u00e3o<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No MemberPress, uma assinatura \u00e9 um tipo de produto. Criar uma assinatura \u00e9 muito semelhante a criar uma p\u00e1gina ou uma postagem no WordPress. Para configurar uma assinatura, fa\u00e7a o seguinte:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navegue at\u00e9 <strong>Dashboard > MemberPress > Products<\/strong>e clique no bot\u00e3o <strong>Adicionar novo produto<\/strong> bot\u00e3o. O <strong>Tipo de produto<\/strong> \u00e9 definido como <strong>\u201cMembership\u201d<\/strong> por padr\u00e3o. Mantenha essa configura\u00e7\u00e3o padr\u00e3o para criar uma associa\u00e7\u00e3o.<\/li>\n\n\n\n<li>Definir um <strong>T\u00edtulo<\/strong> para o tipo de associa\u00e7\u00e3o (Exemplo: Associa\u00e7\u00e3o B\u00e1sica). <strong>O t\u00edtulo \u00e9 obrigat\u00f3rio e deve ter algum valor.<\/strong><\/li>\n\n\n\n<li>Definir um <strong>pre\u00e7o e prazo de assinatura<\/strong> para os associados, conforme explicado no <a href=\"https:\/\/memberpress.com\/docs\/membership-terms-overview\/\">documenta\u00e7\u00e3o sobre os termos e pre\u00e7os de assinatura<\/a>. Voc\u00ea pode selecionar um pagamento \u00fanico para acesso vital\u00edcio. O acesso \u00fanico tamb\u00e9m pode expirar ap\u00f3s um n\u00famero definido de dias, semanas, meses ou anos, ou em uma data fixa. Voc\u00ea tamb\u00e9m pode ativar assinaturas recorrentes. Elas podem ser cobradas semanalmente, mensalmente, a cada 3 ou 6 meses, anualmente ou em um intervalo personalizado de semanas ou meses. Como exemplo simples, digamos que voc\u00ea tenha escolhido uma assinatura recorrente mensal. Isso significa que o valor da assinatura ser\u00e1 cobrado dos seus membros todos os meses.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-danger\"><strong>Advert\u00eancia<\/strong>: O gateway de pagamentos Square oferece suporte a intervalos personalizados limitados para assinaturas recorrentes. Assim, voc\u00ea pode definir intervalos de 1 a 6 semanas ou meses, ou de 12 semanas ou meses. Isso se aplica apenas \u00e0s assinaturas vendidas por meio de um <strong>p\u00e1gina de cadastro independente<\/strong>, j\u00e1 que a Square n\u00e3o processa pagamentos na finaliza\u00e7\u00e3o da compra.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>(Opcional) Defina um <strong>Julgamento<\/strong> Per\u00edodo da assinatura. Um per\u00edodo de teste permite que seus assinantes experimentem a assinatura antes de compr\u00e1-la. Voc\u00ea pode optar por definir o per\u00edodo de teste como gratuito ou com desconto. Confira o <strong>\u201cAllow Only One Trial\u201d<\/strong> op\u00e7\u00e3o para limitar os usu\u00e1rios a um \u00fanico per\u00edodo de teste desta assinatura. Insira o per\u00edodo de teste em dias. M\u00faltiplos de 7 s\u00e3o exibidos como semanas. M\u00faltiplos de 30 s\u00e3o exibidos como meses, e m\u00faltiplos de 365 s\u00e3o exibidos como anos. <strong>OBSERVA\u00c7\u00c3O:<\/strong> N\u00fameros maiores que 14 que n\u00e3o sejam divis\u00edveis por 7, 30 ou 365 podem causar problemas no processamento de pagamentos pelo seu gateway.<\/li>\n\n\n\n<li><strong>Adicione algum texto<\/strong>\/imagens no corpo da assinatura. \u00c9 aqui que voc\u00ea apresenta os principais benef\u00edcios da sua assinatura aos clientes em potencial. O conte\u00fado da assinatura \u00e9 exibido no front-end como uma p\u00e1gina normal do WordPress; portanto, sinta-se \u00e0 vontade para usar sua criatividade no layout, no conte\u00fado e no design da p\u00e1gina. Os clientes adquirem a assinatura por meio da p\u00e1gina de cadastro ou durante o processo de finaliza\u00e7\u00e3o da compra, caso o carrinho esteja habilitado.<\/li>\n\n\n\n<li><strong>Definir quem pode comprar<\/strong> the membership. \u201cEveryone\u201d means everyone, including guests and logged in members, can purchase the membership. \u201cGuests\u201d means only non-registered members can purchase. And finally, \u201cMembers\u201d means only users who have previously purchased memberships can purchase. You can use this last option to prevent members from buying a membership until they have first bought some other membership.<\/li>\n\n\n\n<li>Por fim, configure o <strong>Exibi\u00e7\u00e3o da caixa de pre\u00e7os da p\u00e1gina de grupo<\/strong>. \u00c0 medida que voc\u00ea faz altera\u00e7\u00f5es nas op\u00e7\u00f5es de exibi\u00e7\u00e3o, \u00e9 poss\u00edvel ter uma ideia de como ficar\u00e1 na caixa \u201cPr\u00e9-visualiza\u00e7\u00e3o\u201d. Verifique o <strong><a href=\"https:\/\/memberpress.com\/docs\/creating-groups\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Documenta\u00e7\u00e3o dos grupos MemberPress<\/a><\/strong> para uma explica\u00e7\u00e3o mais detalhada sobre grupos.<\/li>\n<\/ol>\n\n\n\r\n<figure data-wp-context=\"{\"imageid\":\"6aa212fb8e63f\"}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aa212fb8e63f\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"2541\" height=\"1316\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/mepr-add-new-membership-product-1.png\" alt=\"Tela \u201cAdicionar novo produto\u201d com o tipo de assinatura\" class=\"wp-image-82467\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/mepr-add-new-membership-product-1.png 2541w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/mepr-add-new-membership-product-1-300x155.png 300w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/mepr-add-new-membership-product-1-1024x530.png 1024w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/mepr-add-new-membership-product-1-768x398.png 768w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/mepr-add-new-membership-product-1-50x26.png 50w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/mepr-add-new-membership-product-1-1536x796.png 1536w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/mepr-add-new-membership-product-1-2048x1061.png 2048w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/mepr-add-new-membership-product-1-328x170.png 328w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/mepr-add-new-membership-product-1-840x435.png 840w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/mepr-add-new-membership-product-1-1216x630.png 1216w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/mepr-add-new-membership-product-1-1832x949.png 1832w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/mepr-add-new-membership-product-1-700x363.png 700w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/mepr-add-new-membership-product-1-156x81.png 156w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2026\/09\/mepr-add-new-membership-product-1-1080x559.png 1080w\" sizes=\"(max-width: 2541px) 100vw, 2541px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\r\n\n\n\r\n<h4 class=\"wp-block-heading\" id=\"video-tutorial-how-to-create-a-recurring-membership\"><a href=\"#video-tutorial-how-to-create-a-recurring-membership\" title=\"\">Tutorial em v\u00eddeo: Como criar uma associa\u00e7\u00e3o recorrente no MemberPress<\/a><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><iframe title=\"Reprodutor de v\u00eddeo do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/33BgzUZwayk?enablejsapi=1\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><br \/><\/iframe><\/p>\n\n\n\r\n<h4 class=\"wp-block-heading\" id=\"video-tutorial-how-to-create-a-one-time-membership\"><a href=\"#video-tutorial-how-to-create-a-one-time-membership\" title=\"\">Tutorial em v\u00eddeo: Como criar uma associa\u00e7\u00e3o \u00fanica no MemberPress<\/a><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><iframe title=\"Reprodutor de v\u00eddeo do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/9ngvH_YYe_0?enablejsapi=1\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><br \/><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Video Overview What this video covers: Creating a membership and understanding its membership product options. Note: You may get a blank screen when editing a membership, or the form may disappear. In that case, create a new admin user and try editing with that user. See Also:Can\u2019t Edit Membership. Creating a Membership In MemberPress, a [\u2026]<\/p>\n","protected":false},"author":62252,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","footnotes":""},"ht-kb-category":[1283],"ht-kb-tag":[1416],"class_list":["post-61058","ht_kb","type-ht_kb","status-publish","format-standard","ht_kb_category-memberships","ht_kb_tag-establing-membership","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Video Overview What this video covers: Creating a membership and understanding its membership product options. 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