If you\u2019re already answering individual questions for the handful of students who finished your course, you\u2019re already coaching. You\u2019re just not charging for it. <\/em>

Here\u2019s how to turn that into an actual offer, and what to do with your existing course content, whether it lives in MemberPress or somewhere else.<\/em><\/p>

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CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\nToggle<\/span>
Pourquoi les cr\u00e9ateurs de formations finissent-ils par vouloir devenir coachs ?<\/a>
Travail non r\u00e9mun\u00e9r\u00e9<\/a><\/li>
Le plafond de la valeur per\u00e7ue<\/a><\/li>
Satisfaction professionnelle<\/a><\/li><\/ul><\/li>
Qu'est-ce qui change r\u00e9ellement quand on passe de l'enseignement au coaching ?<\/a><\/li>
Comment s'y prendre concr\u00e8tement pour changer ?<\/a><\/li>
Questions fr\u00e9quemment pos\u00e9es<\/a><\/li>
En bref<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
\n\n\n\n
<\/span>Pourquoi les cr\u00e9ateurs de formations finissent-ils par vouloir devenir coachs ?<\/span><\/h2>\n\n\n\n
A few things tend to push people this direction, and usually it\u2019s more than one at once.<\/p>\n\n\n\n
<\/span>Travail non r\u00e9mun\u00e9r\u00e9<\/span><\/h3>\n\n\n\n
Les \u00e9tudiants qui terminent une formation souhaitent souvent aller plus loin que ce que celle-ci leur a apport\u00e9. Ils souhaitent que quelqu'un se penche sur leur situation particuli\u00e8re, et pas seulement sur le cadre g\u00e9n\u00e9ral. <\/p>\n\n\n\n
Quand vous continuez \u00e0 r\u00e9pondre gratuitement \u00e0 cette demande dans votre bo\u00eete de r\u00e9ception, cela ne passe plus pour un geste de g\u00e9n\u00e9rosit\u00e9, mais commence \u00e0 ressembler \u00e0 du travail d'assistance non r\u00e9mun\u00e9r\u00e9.<\/p>\n\n\n\n
<\/span>Le plafond de la valeur per\u00e7ue<\/span><\/h3>\n\n\n\n
There\u2019s also a ceiling on what people will pay for content by itself, especially once free videos on YouTube cover most of the basics. Access to you, and your judgment on their specific problem, doesn\u2019t have that ceiling.<\/p>\n\n\n\n
<\/span>Satisfaction professionnelle<\/span><\/h3>\n\n\n\n
Et pour beaucoup de cr\u00e9ateurs de formations, le coaching consiste avant tout \u00e0 retrouver ce qu\u2019ils aimaient le plus dans leur m\u00e9tier au d\u00e9part : voir quelqu\u2019un obtenir concr\u00e8tement des r\u00e9sultats, plut\u00f4t que de se contenter de cr\u00e9er une formation en esp\u00e9rant qu\u2019elle fasse son effet une fois que les participants se sont d\u00e9connect\u00e9s.<\/p>\n\n\n\n
\n\n\n\n
<\/span>Qu'est-ce qui change r\u00e9ellement quand on passe de l'enseignement au coaching ?<\/span><\/h2>\n\n\n\n
Donner un cours, c'est une relation \u00ab un \u00e0 plusieurs \u00bb. On le cr\u00e9e une seule fois, et il fonctionne aussi bien si une seule personne l'ach\u00e8te que si mille personnes le font.<\/p>\n\n\n\n
Coaching<\/a> is one-to-one, or one-to-a-small-group. It asks you to show up in close to real time: answering questions, adjusting to what\u2019s actually happening for that specific person, and noticing when someone\u2019s stuck instead of finding out three months later.<\/p>\n\n\n\n
That\u2019s the trade you\u2019re making: less scale, more contact. Most course creators find it\u2019s worth it for the students who are ready for it, and keep the course running as-is for everyone else.<\/p>\n\n\n\n
\n\n\n\n
<\/span>Comment s'y prendre concr\u00e8tement pour changer ?<\/span><\/h2>\n\n\n\n
\n
Look at who\u2019s already asking for more<\/strong> \u2013 Check your inbox, DMs, and course comments for the specific questions you keep answering one-on-one. Those questions are basically a programme d'accompagnement<\/a>, si vous les citez.
<\/li>\n\n\n\n
\u00c9laborez une offre en vous appuyant sur cette lacune<\/strong> \u2013 Pick a single format, either 1:1 ou par cohorte<\/a>, et de le proposer \u00e0 un prix avoisinant les access you\u2019re giving<\/strong>, not the content. A $97 course and a $500\/month coaching program aren\u2019t competing with each other. They\u2019re solving different problems.
<\/li>\n\n\n\n
Transf\u00e9rez le contenu de votre formation vers une plateforme con\u00e7ue pour r\u00e9pondre \u00e0 ces deux besoins<\/strong> \u2013 If your courses already live in MemberPress<\/a>, cette partie est simple. Il suffit d'ajouter le CoachKit\u2122<\/a><\/strong> module compl\u00e9mentaire sur ce m\u00eame site, ce qui vous permet de regrouper en un seul endroit le contenu de vos formations et vos programmes de coaching.

Si vos cours se trouvent sur une autre plateforme de gestion de l'apprentissage (LMS), commencez par les transf\u00e9rer<\/a> \u2013 MemberPress includes a built-in Course Migrator for platforms like LearnDash<\/a>, so you\u2019re not manually rebuilding lessons, quizzes, and student progress.

Une fois que vos cours seront enregistr\u00e9s, CoachKit\u2122 handles the coaching side<\/a>. Cela vous donne :\n
\n
Programmes et promotions<\/strong> \u2013 Group students who start around the same time into a shared coaching track<\/li>\n\n\n\n
\u00c9tapes importantes et suivi des habitudes<\/strong> \u2013 See who\u2019s on pace and who\u2019s stalled, not just who paid<\/li>\n\n\n\n
Messagerie int\u00e9gr\u00e9e<\/strong> - T\u00e9moignages de clients et de coachs<\/a> sans quitter votre site<\/li>\n\n\n\n
Prise de rendez-vous<\/strong> \u2013 Integrates with Calendly<\/a> ou Fixer simplement des rendez-vous<\/a>
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
Announce it, don\u2019t just quietly launch it<\/strong> \u2013 Tell your existing students directly, especially the ones already asking for more. A coaching offer sitting on a hidden page won\u2019t get many takers.<\/li>\n<\/ol>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Comment mettre en place un programme de coaching en ligne sur WordPress avec CoachKit<strong>\u2122<\/strong> (Tutoriel complet)<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Questions fr\u00e9quemment pos\u00e9es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-ht-blocks-accordion wp-block-hb-accordion\"><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>Q : Dois-je fermer mon cours pour commencer \u00e0 exercer en tant que coach ?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Non. La formation peut continuer \u00e0 servir de point d'entr\u00e9e, et l'accompagnement est propos\u00e9 en parall\u00e8le comme une option pour les \u00e9tudiants qui souhaitent b\u00e9n\u00e9ficier d'un soutien suppl\u00e9mentaire.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>Q : Que faire si mes formations sont d\u00e9j\u00e0 cr\u00e9\u00e9es sur une autre plateforme de gestion de l'apprentissage (LMS), comme LearnDash ?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Le MemberPress int\u00e8gre un <a href=\"https:\/\/memberpress.com\/docs\/how-to-import-courses-and-lessons-from-another-course-plugin\/\">Migrateur de cours<\/a> that moves your lessons, quizzes, and student data over automatically, so you\u2019re not rebuilding everything by hand.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>Q : Dois-je facturer mes services de coaching plus cher que mon cours ?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Usually, yes. You\u2019re pricing access to you and your judgment, not just the content, so coaching typically sits well above your course price.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>Q : Ai-je besoin d'outils distincts pour la gestion des rendez-vous et la communication avec mes clients dans le cadre de mes activit\u00e9s de coaching ?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Pas si <a href=\"https:\/\/memberpress.com\/docs\/how-to-set-up-memberpress-coachkit\/\">CoachKit\u2122<\/a> s'en charge d\u00e9j\u00e0. Il dispose d'une fonctionnalit\u00e9 de messagerie int\u00e9gr\u00e9e et s'int\u00e8gre \u00e0 des outils de planification tels que <a href=\"https:\/\/memberpress.com\/addons\/calendly\/\">Calendly<\/a>, afin que les clients et les coachs puissent discuter sans quitter votre site.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>Q : Puis-je organiser des s\u00e9ances de coaching en petits groupes plut\u00f4t qu'en t\u00eate-\u00e0-t\u00eate ?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Yes. CoachKit\u2122 supports cohorts, so you can group students who start around the same time into a shared program with milestones and check-ins, instead of managing every client one at a time.<\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TLDR\"><\/span>En bref<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cr\u00e9ateurs de cours<\/strong> usually start wanting to coach because they\u2019re already answering individual questions for free, hit a ceiling on what people pay for content alone, or miss watching students actually get results.<\/li>\n\n\n\n<li>Le coaching est un v\u00e9ritable m\u00e9tier : moins d'\u00e9chelle, plus de contact direct avec chaque personne.<\/li>\n\n\n\n<li>\u00c9laborez une offre de coaching ax\u00e9e sur la lacune sp\u00e9cifique au sujet de laquelle vos meilleurs \u00e9l\u00e8ves ne cessent de vous poser des questions.<\/li>\n\n\n\n<li>Si vos cours se trouvent d\u00e9j\u00e0 dans <strong>MemberPress<\/strong>, ajouter <strong>CoachKit\u2122<\/strong>, and you\u2019re set. If they\u2019re on another LMS, <strong>migrer<\/strong> les passer d'abord avec le <strong>Migrateur de cours<\/strong>.<\/li>\n\n\n\n<li>La plupart des sites proposent les deux : la formation comme point d'entr\u00e9e, et l'accompagnement personnalis\u00e9 comme niveau sup\u00e9rieur venant s'y ajouter.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re ready to build the coaching side of your business, <strong>MemberPress<\/strong> et <strong>CoachKit\u2122<\/strong> handle courses and coaching in one place, whether you\u2019re starting fresh or moving over from another LMS.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/stg.memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caract\u00e8re cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/stg.memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/stg.memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/stg.memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/stg.memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/stg.memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez trouv\u00e9 cet article utile, suivez-nous sur\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>et\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Passez des formations au coaching sans tout recommencer \u00e0 z\u00e9ro. D\u00e9couvrez comment valoriser votre expertise, transf\u00e9rer vos formations existantes et accompagner vos clients gr\u00e2ce \u00e0 la m\u00e9thode MemberPress.<\/p>","protected":false},"author":73814,"featured_media":82045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1479],"tags":[1468,1605,190],"class_list":["post-81601","post","type-post","status-publish","format-standard","has-post-thumbnail","category-coaching-site","tag-coaching-business","tag-courses-to-coaching","tag-online-course","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Transition from courses to coaching without starting over. See how to package your expertise, migrate existing courses, and support clients with MemberPress.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Victoria Lloyd\"\/>\n\t<meta name=\"keywords\" content=\"coaching business,courses to coaching,online course\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/stg.memberpress.com\/fr\/blog\/how-to-transition-from-courses-to-coaching\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Transition from Courses to Coaching\" \/>\n\t\t<meta property=\"og:description\" content=\"Transition from courses to coaching without starting over. 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