{"id":34873,"date":"2022-06-07T05:00:00","date_gmt":"2022-06-07T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=34873"},"modified":"2022-11-16T15:13:47","modified_gmt":"2022-11-16T22:13:47","slug":"make-keyword-list","status":"publish","type":"post","link":"https:\/\/stg.memberpress.com\/es\/blog\/make-keyword-list\/","title":{"rendered":"C\u00f3mo hacer una lista de palabras clave para tu negocio online (4 pasos)"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_out_what_a_keyword_list_is_and_how_creating_and_using_a_good_one_can_mean_more_traffic_to_your_site\"><\/span>Descubra qu\u00e9 es una lista de palabras clave y c\u00f3mo crear y utilizar una buena puede significar m\u00e1s tr\u00e1fico para su sitio.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El lanzamiento de su sitio web es un momento hist\u00f3rico para su empresa. Un sitio web especializado ofrece la posibilidad de mejorar el marketing y las ventas. Sin embargo, es posible que le cueste alcanzar la posici\u00f3n en los motores de b\u00fasqueda y el nivel de tr\u00e1fico que desea.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6aa2a92641374\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aa2a92641374\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/stg.memberpress.com\/es\/blog\/make-keyword-list\/#Find_out_what_a_keyword_list_is_and_how_creating_and_using_a_good_one_can_mean_more_traffic_to_your_site\" >Descubra qu\u00e9 es una lista de palabras clave y c\u00f3mo crear y utilizar una buena puede significar m\u00e1s tr\u00e1fico para su sitio.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/stg.memberpress.com\/es\/blog\/make-keyword-list\/#Why_Keyword_Research_Is_Important\" >Por qu\u00e9 es importante investigar las palabras clave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/stg.memberpress.com\/es\/blog\/make-keyword-list\/#How_to_Make_a_Keyword_List_for_Your_Online_Business_In_4_Steps\" >C\u00f3mo hacer una lista de palabras clave para tu negocio online (en 4 pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/stg.memberpress.com\/es\/blog\/make-keyword-list\/#Step_1_Understand_the_Different_Types_of_Keywords\" >Paso 1 Comprender los distintos tipos de palabras clave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/stg.memberpress.com\/es\/blog\/make-keyword-list\/#Step_2_Consider_Your_Target_Audience_and_Niche\" >Paso 2 Considere su p\u00fablico objetivo y su nicho<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/stg.memberpress.com\/es\/blog\/make-keyword-list\/#Step_3_Use_the_Right_Keyword_Research_Tools\" >Paso 3 Utilizar las herramientas de b\u00fasqueda de palabras clave adecuadas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/stg.memberpress.com\/es\/blog\/make-keyword-list\/#Step_4_Brainstorm_Keyword_Ideas_and_Refine_Your_List\" >Paso 4 Lluvia de ideas sobre palabras clave y perfeccionamiento de la lista<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/stg.memberpress.com\/es\/blog\/make-keyword-list\/#Incorporating_Your_Keywords_into_Your_Website\" >Incorporar las palabras clave a su sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/stg.memberpress.com\/es\/blog\/make-keyword-list\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">To improve your results, you\u2019ll want to<strong> hacer un uso inteligente de las palabras clave<\/strong>. Cuando se hace correctamente, la optimizaci\u00f3n de palabras clave puede marcar una gran diferencia en su visibilidad en l\u00ednea y en sus ventas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La b\u00fasqueda de palabras clave es vital para <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Estrategia de optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a> that\u2019ll get you lots of relevant views and clicks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll explore how the right keywords and phrases can boost your SEO rankings and increase your website\u2019s traffic. We\u2019ll also give you a few tips for making a great list of your own. Let\u2019s get to work!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Keyword_Research_Is_Important\"><\/span>Por qu\u00e9 es importante investigar las palabras clave<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most of the time, \u201ckeywords\u201d aren\u2019t singular words at all. They\u2019re <em>frases<\/em> a person uses to describe what they\u2019re looking for online. When Google and other search engines recommend pages, they <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noreferrer noopener\">hacer sus recomendaciones<\/a> basada en parte en la presencia de estos t\u00e9rminos importantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want the right people to find your website, you\u2019ll need to make sure it includes keywords that are relevant to these people\u2019s needs and interests<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, si <a href=\"https:\/\/memberpress.com\/blog\/weight-loss-program-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">gestionar un club de fitness en l\u00ednea<\/a>, Por ejemplo, es posible que desee atraer la atenci\u00f3n de los usuarios que buscan frases como \u201cc\u00f3mo perder peso\u201d:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png\" alt=\"Una b\u00fasqueda en Google de \"how to lose weight\".\" class=\"wp-image-36166\" width=\"800\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png 1024w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-300x213.png 300w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-768x546.png 768w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-239x170.png 239w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-840x597.png 840w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-962x684.png 962w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-700x498.png 700w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-156x111.png 156w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1080x768.png 1080w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png 1235w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">It\u2019s vital to focus on search terms your target audience is actually using. Therefore, <strong>aprender a realizar correctamente la b\u00fasqueda de palabras clave es una parte importante de una estrategia SEO eficaz<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si identifica correctamente las frases que la gente teclea para encontrar sitios web como el suyo, podr\u00e1 <strong>aumente su tr\u00e1fico<\/strong>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Make_a_Keyword_List_for_Your_Online_Business_In_4_Steps\"><\/span>C\u00f3mo hacer una lista de palabras clave para tu negocio online (en 4 pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de a\u00f1adir palabras clave a su sitio web, debe <a href=\"https:\/\/memberpress.com\/blog\/build-email-list\/\">crear una lista<\/a> de t\u00e9rminos a utilizar. Este proceso consta de cuatro sencillos pasos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Understand_the_Different_Types_of_Keywords\"><\/span>Paso 1: Comprender los distintos tipos de palabras clave<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">First, it\u2019s important to understand that not all keywords are the same. There are a variety of types, each with its own focus and use cases.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\"><img decoding=\"async\" width=\"1023\" height=\"341\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\" alt=\"tipos de palabras clave\" class=\"wp-image-36568\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg 1023w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-300x100.jpg 300w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-768x256.jpg 768w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-510x170.jpg 510w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-840x280.jpg 840w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-700x233.jpg 700w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-156x52.jpg 156w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n se indican los tipos m\u00e1s comunes de palabras clave junto con <strong>ejemplos que podr\u00eda utilizar si dirigiera un sitio web de socios de gimnasios en l\u00ednea<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Palabras clave cortas<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Short-tail keywords typically consist of three words or less. They\u2019re <strong>amplio<\/strong> <strong>y altamente competitivo<\/strong> (lo que significa que muchos sitios web se dirigen a ellos).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ejemplos de palabras clave de cola corta:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Trail running<\/li><li>Clases de fitness<\/li><li>Formaci\u00f3n en l\u00ednea<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Palabras clave de cola larga<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Las palabras clave de cola larga son <a href=\"https:\/\/easyaffiliate.com\/blog\/use-long-tail-keywords-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">frases m\u00e1s espec\u00edficas<\/a> of greater than three words. Fewer people are searching for them, but they\u2019re much less competitive and can be a lot more relevant to your business. <strong>Long-tail keywords are what you\u2019re after in your keyword list.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ejemplos de palabras clave de cola larga:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Los mejores sitios de entrenamiento f\u00edsico para mujeres<\/li><li>Clases avanzadas de fitness para mayores<\/li><li>Coaching en l\u00ednea para perder peso<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Palabras clave frescas y perennes<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLos t\u00e9rminos \u201dfrescos\" son aquellos <strong>tendencias en tiempo real<\/strong> gracias a acontecimientos recientes. Las palabras clave \u201cEvergreen\u201d son <strong>siempre relevante<\/strong> \u2013 they don\u2019t change with time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ejemplos de palabras clave frescas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ventas flash de clases de fitness en l\u00ednea<\/li><li>El tiempo ahora mismo<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ejemplos de palabras clave perennes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Calor\u00edas quemadas por hora caminando<\/li><li>Citas de \u00e9xito para fitness<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Palabras clave que definen el producto<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Las palabras clave que definen el producto son palabras y frases que <strong>describir productos o servicios espec\u00edficos<\/strong>. Suelen tener menor volumen de b\u00fasquedas, pero devuelven un alto \u00edndice de conversi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ejemplos de palabras clave que definen el producto:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>cordones para zapatillas de cross-training<\/li><li>Mesa de ordenador de pie<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Palabras clave que definen al cliente<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Palabras clave que definen al cliente <strong>buscan atraer a un p\u00fablico determinado<\/strong>. Describen a los individuos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ejemplos de palabras clave que definen al cliente:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Estudiantes con sobrepeso<\/li><li>Aficionados al fitness<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Palabras clave geogr\u00e1ficas<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPalabras clave \u201dGeo <a href=\"https:\/\/memberpress.com\/blog\/what-is-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">dirigirse a un lugar concreto<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ejemplos de palabras clave geogr\u00e1ficas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Preparaci\u00f3n f\u00edsica en Chicago<\/li><li>Coaching sanitario en Los \u00c1ngeles<\/li><li>Clases de fitness cerca de m\u00ed<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Nota sobre la intenci\u00f3n<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When a person types in a keyword, there\u2019s alway something they\u2019re \u201cgoing after\u201d. That is, there\u2019s <em><strong>intento <\/strong><\/em>behind those keywords. The thing they\u2019re after can be informational, navigational, or transactional. You can and should select keywords for your site that <a href=\"https:\/\/www.wordstream.com\/keyword-intent\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">coinciden con esas diversas intenciones<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ejemplos de palabras clave y sus intenciones:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Informaci\u00f3n<\/strong>: \u201ccalor\u00edas quemadas por hora caminando\u201d (este usuario busca una respuesta sencilla a una pregunta sobre la quema de calor\u00edas)<\/li><li><strong>Navegaci\u00f3n<\/strong>: \u201cclases de fitness cerca de m\u00ed\u201d (esta persona quiere saber si se imparten clases de fitness cerca de su domicilio)<\/li><li><strong>Transaccional<\/strong>: \u201conline coaching coupon code\u201d (it\u2019s obvious this user is looking to make a purchase because they\u2019re mentioned a discount code)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">So there you have it. Those are the major types of keywords. Keep in mind that you don\u2019t have to use them all in your site\u2019s SEO. It\u2019s actually best to start by focusing on a few that are highly relevant to your goals, niche, and audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Paso 2: Considere su p\u00fablico objetivo y su nicho<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cuanto mejor conozca a su p\u00fablico, con mayor precisi\u00f3n podr\u00e1 predecir lo que puede estar buscando, as\u00ed como las intenciones que hay detr\u00e1s de sus b\u00fasquedas. Por tanto, <strong>el estudio de mercado es esencial<\/strong> en la elaboraci\u00f3n de una buena lista de palabras clave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El primer paso es <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">identifique a su p\u00fablico objetivo<\/a>. Puede hacerlo investigando <a href=\"https:\/\/prettylinks.com\/blog\/dominate-low-competition-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">your business\u2019 niche<\/a>. Tambi\u00e9n puede <strong>investigue a sus competidores y a sus clientes actuales<\/strong> (si los tiene). <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\"><img decoding=\"async\" width=\"713\" height=\"490\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\" alt=\"ilustraci\u00f3n del p\u00fablico destinatario\" class=\"wp-image-36569\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg 713w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-300x206.jpg 300w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-247x170.jpg 247w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-700x481.jpg 700w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-156x107.jpg 156w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Once you do have a good sized customer list, you\u2019ll want to <strong>realizar una encuesta sobre investigaci\u00f3n y desarrollo (I+D)<\/strong>. Puede contratar a una organizaci\u00f3n especializada para que realice su encuesta, pero eso puede resultar caro. Un plugin para crear formularios de buena calidad es una opci\u00f3n mucho mejor (y m\u00e1s asequible) para peque\u00f1as empresas y startups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recomendamos <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">WPForms<\/a> o <a href=\"https:\/\/formidableforms.com\/?sscid=41k6_kl6ha\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Formas formidables<\/a>. Ambos incluyen excelentes creadores de encuestas f\u00e1ciles de usar con s\u00f3lidas herramientas de an\u00e1lisis e informes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si dispone de datos sobre su p\u00fablico objetivo, podr\u00e1 <a href=\"https:\/\/prettylinks.com\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear una personalidad del comprador<\/a>. Se trata de un <strong>descripci\u00f3n detallada de su cliente ideal<\/strong>Entre otras cosas, por ejemplo, ubicaci\u00f3n, nivel de ingresos, preferencias, ocupaci\u00f3n, aficiones, etc. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this information about your unique potential customers, you\u2019ll be able to build a keyword list with the power to attract the people most likely to buy what you\u2019re offering.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Use_the_Right_Keyword_Research_Tools\"><\/span>Paso 3: Utilice las herramientas de b\u00fasqueda de palabras clave adecuadas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que sepas <em>que <\/em>you\u2019re talking to, it\u2019s time to find the right words to say to them. And that\u2019s a thousand times easier if you have the right tools at your disposal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are tons of SEO tools out there, and they all have different features. However, if you\u2019re looking for the <strong>las mejores herramientas listas para usar<\/strong> that\u2019ll suit the most situations, you can\u2019t go wrong with these three (in no specific order):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Planificador de palabras clave de Google<\/a><\/li><li><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tendencias de Google<\/a><\/li><li><a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Palabras clave en todas partes<\/a>.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google Keyword Planner es una gran primera opci\u00f3n, con un mont\u00f3n de caracter\u00edsticas b\u00e1sicas que ofrecen la m\u00e1xima precisi\u00f3n y datos directamente de Google:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\"><img decoding=\"async\" width=\"800\" height=\"527\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\" alt=\"Captura de pantalla de la p\u00e1gina de inicio del Planificador de palabras clave de Google\" class=\"wp-image-35968\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg 800w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-300x198.jpeg 300w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-768x506.jpeg 768w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-258x170.jpeg 258w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-700x461.jpeg 700w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-156x103.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">La gente suele pasar por alto YouTube, pero los usuarios buscan en YouTube <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/meet-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">m\u00e1s que cualquier otro sitio web<\/a> junto al propio Google. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Trends te permite ver qu\u00e9 palabras clave est\u00e1n ganando tracci\u00f3n en esta plataforma de v\u00eddeo.<\/strong> Tambi\u00e9n le ofrece otras estad\u00edsticas de tendencias a largo plazo que son perfectas para analizar sus palabras clave perennes:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\"><img decoding=\"async\" width=\"800\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\" alt=\"Captura de pantalla de la p\u00e1gina de inicio de Google Trends\" class=\"wp-image-35969\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg 800w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-300x181.jpeg 300w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-768x464.jpeg 768w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-282x170.jpeg 282w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-700x423.jpeg 700w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-156x94.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, Keywords Everywhere ofrece datos de palabras clave de eBay y Amazon. Tambi\u00e9n cuenta con una impresionante integraci\u00f3n con Chrome y Firefox:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\"><img decoding=\"async\" width=\"800\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\" alt=\"Captura de pantalla de la p\u00e1gina de inicio de Keywords Anywhere\" class=\"wp-image-35970\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg 800w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-300x197.jpeg 300w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-768x504.jpeg 768w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-259x170.jpeg 259w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-700x459.jpeg 700w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-156x102.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Si su sitio web <a href=\"https:\/\/memberpress.com\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">basado en WordPress<\/a>tiene un abanico adicional de opciones. Hay muchas <a href=\"https:\/\/memberpress.com\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">excelentes plugins SEO<\/a> que pueden ayudarle a encontrar y utilizar eficazmente las palabras clave.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Brainstorm_Keyword_Ideas_and_Refine_Your_List\"><\/span>Paso 4: Lluvia de ideas sobre palabras clave y perfeccionamiento de la lista<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve got your audience and your tools, it\u2019s time to conduct some research and compile your list. Each tool you use will have a different process. Let\u2019s take a look at Keywords Everywhere as an example.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tras instalar y activar la extensi\u00f3n <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/keywords-everywhere-keywo\/hbapdpeemoojbophdfndmlgdhppljgmp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">para Chrome<\/a> o <a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/addon\/keywords-everywhere\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Firefox<\/a>, navigate to a competitor\u2019s website and load up a popular page or product. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, utilice la herramienta \u201cAnalizar p\u00e1gina\u201d, y la extensi\u00f3n le devolver\u00e1 una lista de palabras clave que puede exportar:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\"><img decoding=\"async\" width=\"800\" height=\"455\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\" alt=\"Captura de pantalla de Keywords Anywhere mostrando la p\u00e1gina de an\u00e1lisis\" class=\"wp-image-35973\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg 800w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-300x171.jpeg 300w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-768x437.jpeg 768w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-299x170.jpeg 299w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-700x398.jpeg 700w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-156x89.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">You can then filter the keywords to find the best results. For example, if you\u2019re looking for long-tail keywords, you\u2019ll want to select those with four or more words.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ampliar el men\u00fa desplegable <em>Mostrar todas las frases de palabras clave<\/em> y seleccione la opci\u00f3n adecuada. La pantalla se actualizar\u00e1 para mostrar s\u00f3lo las palabras clave que coincidan con sus criterios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay muchas otras opciones para filtrar, y puedes utilizar tantas como necesites:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\"><img decoding=\"async\" width=\"800\" height=\"454\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\" alt=\"Captura de pantalla de Keywords Anywhere mostrando una lista filtrada\" class=\"wp-image-35975\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg 800w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-300x170.jpeg 300w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-768x436.jpeg 768w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-700x397.jpeg 700w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-156x89.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Repeat this process to explore as many competitor sites as you like. Just make sure they\u2019re popular and highly trafficked. That way you can know the resulting keywords will be relevant to your audience. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For best results, you\u2019ll also want to follow up with <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">una herramienta como Keyword Planner<\/a> para encontrar t\u00e9rminos que sus competidores pueden haber pasado por alto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Incorporating_Your_Keywords_into_Your_Website\"><\/span>Incorporar las palabras clave a su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve put together your perfect keyword list, the next step is incorporating your words into your web content. Here are two rules of thumb for doing that effectively.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\"><img decoding=\"async\" width=\"713\" height=\"490\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\" alt=\"a\u00f1adir palabras clave al contenido de su web\" class=\"wp-image-36570\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg 713w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-300x206.jpg 300w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-247x170.jpg 247w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-700x481.jpg 700w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-156x107.jpg 156w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">1. Una p\u00e1gina para cada palabra clave<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t target the same keyword on multiple pages (or you might end up competing with yourself!). That\u2019s not to say you shouldn\u2019t use the same keyword on more than one page (it\u2019d be impossible not to!). You just don\u2019t want to make one keyword the <em>enfoque principal <\/em>de m\u00e1s de una p\u00e1gina.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Don\u2019t use \u201ckeyword stuffing\u201d<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid \u201ckeyword stuffing\u201d. That\u2019s when you use a keyword so many times on a single page that it sounds ridiculous. Here\u2019s an example of stuffing:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg\" alt=\"\" class=\"wp-image-36567\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg 1024w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-300x169.jpg 300w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-768x432.jpg 768w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-302x170.jpg 302w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-840x472.jpg 840w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1216x684.jpg 1216w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-700x394.jpg 700w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-156x88.jpg 156w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1080x607.jpg 1080w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Incorpore su palabra clave de enfoque s\u00f3lo donde encaje de forma natural.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dispara a <a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-naturally-integrate-keywords-into-your-online-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">entre tres y seis<\/a>\u00a0palabras clave por p\u00e1gina, y piense detenidamente en\u00a0<a href=\"https:\/\/think3.co.uk\/blog\/how-to-do-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">qu\u00e9 coloca d\u00f3nde<\/a>. Las p\u00e1ginas de productos tienen requisitos diferentes a los de las \u00e1reas no comerciales de su sitio web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay muchas gu\u00edas en Internet que pueden ayudarte <a href=\"https:\/\/pathfinderseo.com\/blog\/use-keywords-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aproveche al m\u00e1ximo sus palabras clave<\/a>. Y tambi\u00e9n hay un mont\u00f3n de herramientas incre\u00edbles. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las m\u00e1s recomendables es <a href=\"https:\/\/memberpress.com\/go\/allinone\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"Todo en uno SEO (AIOSEO)\">Todo en uno SEO (AIOSEO)<\/a>una herramienta que le ayuda a maximizar su SEO de m\u00faltiples maneras. Una de las funciones m\u00e1s \u00fatiles es su herramienta de an\u00e1lisis de redacci\u00f3n. Te ayuda a encontrar el punto \u00f3ptimo para la colocaci\u00f3n de palabras clave en todo, desde el cuerpo del texto y los encabezados hasta los metadatos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your business website isn\u2019t generating the kind of traffic and revenue you want, keywords are a solution to improving your rankings and increasing sales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Implementar estas poderosas palabras en su sitio web es f\u00e1cil. S\u00f3lo tiene que saber d\u00f3nde utilizarlas y qu\u00e9 es lo que busca su p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To find and compile the perfect keywords, you\u2019ll want to:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Conozca los distintos tipos de palabras clave.<\/li><li>Averig\u00fce qu\u00e9 buscan sus clientes objetivo.<\/li><li>Elija sus herramientas de b\u00fasqueda de palabras clave.<\/li><li>Haga una lluvia de ideas sobre palabras clave y afine su lista.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Con un poco de tiempo, esfuerzo y cuidado, deber\u00eda empezar a ver sus esfuerzos de escritura dando sus frutos en el aumento de tr\u00e1fico org\u00e1nico. Si tienes alguna idea, consejo o pregunta sobre el uso de palabras clave y c\u00f3mo hacer una lista de palabras clave, h\u00e1znoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si le ha gustado este art\u00edculo, suscr\u00edbase a nuestro bolet\u00edn de noticias en el recuadro de la derecha.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Find out what a keyword list is and how creating and using a good one can mean more traffic to your site. Launching your website is a landmark moment for your business. A dedicated site offers the potential for improved marketing and sales. However, you might struggle to achieve the search engine rankings and level [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":36413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: how to make a keyword list","footnotes":""},"categories":[120,134,943,145],"tags":[182,946],"class_list":["post-34873","post","type-post","status-publish","format-standard","has-post-thumbnail","category-content","category-how-to-2","category-lists","category-tools","tag-seo","tag-web-content","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you&#039;re having trouble driving traffic to your website, keywords are your best friend. 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Aprenda a hacer una lista de palabras clave e implem\u00e9ntela en su SEO.","keywords":[{"label":"how to make a keyword list","value":"how to make a keyword list"},{"label":"keyword list","value":"keyword list"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-08-20 21:44:06","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2022-03-09 23:29:24","updated":"2026-08-20 21:44:06","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/stg.memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/stg.memberpress.com\/es\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/stg.memberpress.com\/es\/blog\/category\/membership-site\/content\/\" title=\"Content\">Content<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Make a Keyword List for Your Online Business (4 Steps)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/stg.memberpress.com\/es"},{"label":"Membership Site","link":"https:\/\/stg.memberpress.com\/es\/blog\/category\/membership-site\/"},{"label":"Content","link":"https:\/\/stg.memberpress.com\/es\/blog\/category\/membership-site\/content\/"},{"label":"How to Make a Keyword List for Your Online Business (4 Steps)","link":"https:\/\/stg.memberpress.com\/es\/blog\/make-keyword-list\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","author_avatar_url":"https:\/\/stg.memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1788448892","primary_category_label":"Content","content_native":[{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Find out what a keyword list is and how creating and using a good one can mean more traffic to your site.<\/h2>","content":"Descubra qu\u00e9 es una lista de palabras clave y c\u00f3mo crear y utilizar una buena puede significar m\u00e1s tr\u00e1fico para su sitio.","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Launching your website is a landmark moment for your business. A dedicated site offers the potential for improved marketing and sales. However, you might struggle to achieve the search engine rankings and level of traffic you want.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Launching your website is a landmark moment for your business. A dedicated site offers the potential for improved marketing and sales. However, you might struggle to achieve the search engine rankings and level of traffic you want.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">To improve your results, you'll want to<strong> make smart use of keywords<\/strong>. When done correctly, keyword optimization can make a huge difference to your online visibility and sales. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">To improve your results, you'll want to<strong> make smart use of keywords<\/strong>. When done correctly, keyword optimization can make a huge difference to your online visibility and sales. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Keyword research is vital to a sound <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search Engine Optimization (SEO) strategy<\/a> that'll get you lots of relevant views and clicks.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Keyword research is vital to a sound <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search Engine Optimization (SEO) strategy<\/a> that'll get you lots of relevant views and clicks.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In this article, we'll explore how the right keywords and phrases can boost your SEO rankings and increase your website's traffic. We'll also give you a few tips for making a great list of your own. Let's get to work!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In this article, we'll explore how the right keywords and phrases can boost your SEO rankings and increase your website's traffic. We'll also give you a few tips for making a great list of your own. Let's get to work!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Keyword Research Is Important<\/h2>","content":"Por qu\u00e9 es importante investigar las palabras clave","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Most of the time, \"keywords\" aren't singular words at all. They're <em>phrases<\/em> a person uses to describe what they're looking for online. When Google and other search engines recommend pages, they <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noreferrer noopener\">make their recommendations<\/a> based partly on the presence of these important terms.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Most of the time, \"keywords\" aren't singular words at all. They're <em>phrases<\/em> a person uses to describe what they're looking for online. When Google and other search engines recommend pages, they <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noreferrer noopener\">make their recommendations<\/a> based partly on the presence of these important terms.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If you want the right people to find your website, you'll need to make sure it includes keywords that are relevant to these people's needs and interests<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If you want the right people to find your website, you'll need to make sure it includes keywords that are relevant to these people's needs and interests<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">For example, if you <a href=\"https:\/\/memberpress.com\/blog\/weight-loss-program-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">run an online fitness club<\/a>, you might want to attract the attention of users searching for phrases like \"how to lose weight\":<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">For example, if you <a href=\"https:\/\/memberpress.com\/blog\/weight-loss-program-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">run an online fitness club<\/a>, you might want to attract the attention of users searching for phrases like \"how to lose weight\":<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png\" alt=\"A Google search for &quot;how to lose weight&quot;.\" class=\"wp-image-36166\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png","alt":"A Google search for &quot;how to lose weight&quot;.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":728,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">It's vital to focus on search terms your target audience is actually using. Therefore, <strong>learning to do keyword research properly is an important part of an effective SEO strategy<\/strong>. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">It's vital to focus on search terms your target audience is actually using. Therefore, <strong>learning to do keyword research properly is an important part of an effective SEO strategy<\/strong>. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">By correctly identifying the phrases people type in to find websites like yours, you can <strong>increase your traffic<\/strong>. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">By correctly identifying the phrases people type in to find websites like yours, you can <strong>increase your traffic<\/strong>. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Make a Keyword List for Your Online Business (In 4 Steps)<\/h2>","content":"C\u00f3mo hacer una lista de palabras clave para tu negocio online (en 4 pasos)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Before you add keywords to your website, you need to <a href=\"https:\/\/memberpress.com\/blog\/build-email-list\/\">build a list<\/a> of terms to use. There are four simple steps to this process.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Before you add keywords to your website, you need to <a href=\"https:\/\/memberpress.com\/blog\/build-email-list\/\">build a list<\/a> of terms to use. There are four simple steps to this process.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 1: Understand the Different Types of Keywords<\/h3>","content":"Paso 1: Comprender los distintos tipos de palabras clave","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">First, it's important to understand that not all keywords are the same. There are a variety of types, each with its own focus and use cases.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">First, it's important to understand that not all keywords are the same. There are a variety of types, each with its own focus and use cases.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\" alt=\"types of keywords\" class=\"wp-image-36568\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg","alt":"types of keywords","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg","linkDestination":"media"},"style":{"width":1023,"height":341,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Following are the most common types of keywords along with <strong>examples you might use if you were running an online fitness membership site<\/strong>.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Following are the most common types of keywords along with <strong>examples you might use if you were running an online fitness membership site<\/strong>.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Short-tail keywords<\/h4>","content":"Palabras clave cortas","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Short-tail keywords typically consist of three words or less. They're <strong>broad<\/strong> <strong>and highly competitive<\/strong> (that means many websites are targeting them).<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Short-tail keywords typically consist of three words or less. They're <strong>broad<\/strong> <strong>and highly competitive<\/strong> (that means many websites are targeting them).<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Examples of short-tail keywords:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Examples of short-tail keywords:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Trail running<\/li><li>Fitness classes<\/li><li>Online coaching<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Trail running<\/li><li>Clases de fitness<\/li><li>Formaci\u00f3n en l\u00ednea<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Long-tail keywords<\/h4>","content":"Palabras clave de cola larga","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Long-tail keywords are <a href=\"https:\/\/easyaffiliate.com\/blog\/use-long-tail-keywords-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">more specific phrases<\/a> of greater than three words. Fewer people are searching for them, but they're much less competitive and can be a lot more relevant to your business. <strong>Long-tail keywords are what you're after in your keyword list.<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Long-tail keywords are <a href=\"https:\/\/easyaffiliate.com\/blog\/use-long-tail-keywords-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">more specific phrases<\/a> of greater than three words. Fewer people are searching for them, but they're much less competitive and can be a lot more relevant to your business. <strong>Long-tail keywords are what you're after in your keyword list.<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Examples of long-tail keywords:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Examples of long-tail keywords:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Best fitness coaching sites for women<\/li><li>Advanced fitness classes for seniors<\/li><li>Online coaching for weight loss<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Los mejores sitios de entrenamiento f\u00edsico para mujeres<\/li><li>Clases avanzadas de fitness para mayores<\/li><li>Coaching en l\u00ednea para perder peso<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Fresh and evergreen keywords<\/h4>","content":"Palabras clave frescas y perennes","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">\"Fresh\" terms are those <strong>trending in real time<\/strong> thanks to recent events. \"Evergreen\" keywords are <strong>always relevant<\/strong> \u2013 they don't change with time.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">\"Fresh\" terms are those <strong>trending in real time<\/strong> thanks to recent events. \"Evergreen\" keywords are <strong>always relevant<\/strong> \u2013 they don't change with time.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Examples of fresh keywords:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Examples of fresh keywords:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Flash sales for online fitness classes today<\/li><li>Weather right now<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Ventas flash de clases de fitness en l\u00ednea<\/li><li>El tiempo ahora mismo<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Examples of evergreen keywords:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Examples of evergreen keywords:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Calories burned per hour walking<\/li><li>Success quotes for fitness<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Calor\u00edas quemadas por hora caminando<\/li><li>Citas de \u00e9xito para fitness<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Product-defining keywords<\/h4>","content":"Palabras clave que definen el producto","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Product-defining keywords are words and phrases that <strong>describe specific products or services<\/strong>. They often have lower search volume, but return a high conversion rate.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Product-defining keywords are words and phrases that <strong>describe specific products or services<\/strong>. They often have lower search volume, but return a high conversion rate.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Examples of product-defining keywords:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Examples of product-defining keywords:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>cross-training shoe laces<\/li><li>Standing computer desk<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>cordones para zapatillas de cross-training<\/li><li>Mesa de ordenador de pie<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Customer-defining keywords<\/h4>","content":"Palabras clave que definen al cliente","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Customer-defining keywords <strong>seek to attract a particular audience<\/strong>. They describe individuals.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Customer-defining keywords <strong>seek to attract a particular audience<\/strong>. They describe individuals.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Examples of customer-defining keywords:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Examples of customer-defining keywords:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Overweight students<\/li><li>Fitness enthusiasts<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Estudiantes con sobrepeso<\/li><li>Aficionados al fitness<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Geo keywords<\/h4>","content":"Palabras clave geogr\u00e1ficas","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">\"Geo\" keywords <a href=\"https:\/\/memberpress.com\/blog\/what-is-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">target a particular location<\/a>.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">\"Geo\" keywords <a href=\"https:\/\/memberpress.com\/blog\/what-is-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">target a particular location<\/a>.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Geo keyword examples:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Geo keyword examples:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Fitness coaching in Chicago<\/li><li>LA health coaching<\/li><li>Fitness classes near me<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Preparaci\u00f3n f\u00edsica en Chicago<\/li><li>Coaching sanitario en Los \u00c1ngeles<\/li><li>Clases de fitness cerca de m\u00ed<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">A note about intent<\/h4>","content":"Nota sobre la intenci\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">When a person types in a keyword, there's alway something they're \"going after\". That is, there's <em><strong>intent <\/strong><\/em>behind those keywords. The thing they're after can be informational, navigational, or transactional. You can and should select keywords for your site that <a href=\"https:\/\/www.wordstream.com\/keyword-intent\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">match those various intents<\/a>.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">When a person types in a keyword, there's alway something they're \"going after\". That is, there's <em><strong>intent <\/strong><\/em>behind those keywords. The thing they're after can be informational, navigational, or transactional. You can and should select keywords for your site that <a href=\"https:\/\/www.wordstream.com\/keyword-intent\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">match those various intents<\/a>.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Examples of keywords and their intents:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Examples of keywords and their intents:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Informational<\/strong>: \"calories burned per hour walking\" (this user is looking for a simple answer to a question about calorie burn)<\/li><li><strong>Navigational<\/strong>: \"fitness classes near me\" (this person wants to know if there are fitness classes offered nearby)<\/li><li><strong>Transactional<\/strong>: \"online coaching coupon code\" (it's obvious this user is looking to make a purchase because they're mentioned a discount code)<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Informaci\u00f3n<\/strong>: \"calor\u00edas quemadas por hora caminando\" (este usuario busca una respuesta sencilla a una pregunta sobre la quema de calor\u00edas)<\/li><li><strong>Navegaci\u00f3n<\/strong>: \"clases de fitness cerca de m\u00ed\" (esta persona quiere saber si se imparten clases de fitness cerca de su domicilio)<\/li><li><strong>Transaccional<\/strong>: \"online coaching coupon code\" (es obvio que este usuario quiere hacer una compra porque menciona un c\u00f3digo de descuento)<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">So there you have it. Those are the major types of keywords. Keep in mind that you don't have to use them all in your site's SEO. It's actually best to start by focusing on a few that are highly relevant to your goals, niche, and audience.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">So there you have it. Those are the major types of keywords. Keep in mind that you don't have to use them all in your site's SEO. It's actually best to start by focusing on a few that are highly relevant to your goals, niche, and audience.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 2:&nbsp;Consider Your Target Audience and Niche<\/h3>","content":"Paso 2: Considere su p\u00fablico objetivo y su nicho","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">The better you know your audience, the more accurately you can predict what they might be searching for, as well as the intents behind their searches. Therefore, <strong>market research is essential<\/strong> in developing a good keyword list.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The better you know your audience, the more accurately you can predict what they might be searching for, as well as the intents behind their searches. Therefore, <strong>market research is essential<\/strong> in developing a good keyword list.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">The first step is to <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">identify your target audience<\/a>. You can do this by conducting research into <a href=\"https:\/\/prettylinks.com\/blog\/dominate-low-competition-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">your business' niche<\/a>. You can also <strong>research your competitors and your existing customers<\/strong> (if you have them). <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The first step is to <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">identify your target audience<\/a>. You can do this by conducting research into <a href=\"https:\/\/prettylinks.com\/blog\/dominate-low-competition-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">your business' niche<\/a>. You can also <strong>research your competitors and your existing customers<\/strong> (if you have them). <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\" alt=\"target audience illustration\" class=\"wp-image-36569\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg","alt":"target audience illustration","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg","linkDestination":"media"},"style":{"width":713,"height":490,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Once you do have a good sized customer list, you'll want to <strong>run a research and development (R&amp;D) survey<\/strong>. You can hire a specialized organization to run your survey, but that can be pricey. A good quality form builder plugin is a much better (and more affordable) option for small businesses and startups.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Once you do have a good sized customer list, you'll want to <strong>run a research and development (R&amp;D) survey<\/strong>. You can hire a specialized organization to run your survey, but that can be pricey. A good quality form builder plugin is a much better (and more affordable) option for small businesses and startups.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">We recommend <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">WPForms<\/a> or <a href=\"https:\/\/formidableforms.com\/?sscid=41k6_kl6ha\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Formidable Forms<\/a>. Both include excellent, easy-to-use survey builders with robust reporting and analysis tools. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">We recommend <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">WPForms<\/a> or <a href=\"https:\/\/formidableforms.com\/?sscid=41k6_kl6ha\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Formidable Forms<\/a>. Both include excellent, easy-to-use survey builders with robust reporting and analysis tools. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Armed with plenty of target audience data, you can <a href=\"https:\/\/prettylinks.com\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">create a buyer persona<\/a>. This is a <strong>detailed description of your ideal customer<\/strong>, including things like location, income level, preferences, occupation, hobbies, and more. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Armed with plenty of target audience data, you can <a href=\"https:\/\/prettylinks.com\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">create a buyer persona<\/a>. This is a <strong>detailed description of your ideal customer<\/strong>, including things like location, income level, preferences, occupation, hobbies, and more. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">With this information about your unique potential customers, you'll be able to build a keyword list with the power to attract the people most likely to buy what you're offering.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">With this information about your unique potential customers, you'll be able to build a keyword list with the power to attract the people most likely to buy what you're offering.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 3: Use the Right Keyword Research Tools<\/h3>","content":"Paso 3: Utilice las herramientas de b\u00fasqueda de palabras clave adecuadas","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Once you know <em>who <\/em>you're talking to, it's time to find the right words to say to them. And that's a thousand times easier if you have the right tools at your disposal.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Once you know <em>who <\/em>you're talking to, it's time to find the right words to say to them. And that's a thousand times easier if you have the right tools at your disposal.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">There are tons of SEO tools out there, and they all have different features. However, if you're looking for the <strong>best out-of-the-box tools<\/strong> that'll suit the most situations, you can't go wrong with these three (in no specific order):<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">There are tons of SEO tools out there, and they all have different features. However, if you're looking for the <strong>best out-of-the-box tools<\/strong> that'll suit the most situations, you can't go wrong with these three (in no specific order):<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Keyword Planner<\/a><\/li><li><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Trends<\/a><\/li><li><a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keywords Everywhere<\/a>.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Planificador de palabras clave de Google<\/a><\/li><li><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tendencias de Google<\/a><\/li><li><a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Palabras clave en todas partes<\/a>.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Google Keyword Planner is a great first option, with plenty of basic features that offer top-level accuracy and data directly from Google:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Google Keyword Planner is a great first option, with plenty of basic features that offer top-level accuracy and data directly from Google:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\" alt=\"Screenshot from the Google Keyword Planner homepage\" class=\"wp-image-35968\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg","alt":"Screenshot from the Google Keyword Planner homepage","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":527,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">People often overlook YouTube, yet users search on YouTube <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/meet-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">more than any other website<\/a> next to Google itself. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">People often overlook YouTube, yet users search on YouTube <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/meet-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">more than any other website<\/a> next to Google itself. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><strong>Google Trends allows you to see what keywords are gaining traction on this video platform.<\/strong> It also gives you other long-term trend statistics that are perfect for analyzing your evergreen keywords:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><strong>Google Trends allows you to see what keywords are gaining traction on this video platform.<\/strong> It also gives you other long-term trend statistics that are perfect for analyzing your evergreen keywords:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\" alt=\"Screenshot from the Google Trends homepage\" class=\"wp-image-35969\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg","alt":"Screenshot from the Google Trends homepage","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":483,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Finally, Keywords Everywhere features keyword data from eBay and Amazon. It also has an awesome Chrome and Firefox integration:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Finally, Keywords Everywhere features keyword data from eBay and Amazon. It also has an awesome Chrome and Firefox integration:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\" alt=\"Screenshot from the Keywords Anywhere homepage\" class=\"wp-image-35970\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg","alt":"Screenshot from the Keywords Anywhere homepage","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":525,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If your website is <a href=\"https:\/\/memberpress.com\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">built on WordPress<\/a>, you have an additional range of options. There are plenty of <a href=\"https:\/\/memberpress.com\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">excellent SEO plugins<\/a> that can help you find and use keywords effectively.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If your website is <a href=\"https:\/\/memberpress.com\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">built on WordPress<\/a>, you have an additional range of options. There are plenty of <a href=\"https:\/\/memberpress.com\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">excellent SEO plugins<\/a> that can help you find and use keywords effectively.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 4: Brainstorm Keyword Ideas and Refine Your List<\/h3>","content":"Paso 4: Lluvia de ideas sobre palabras clave y perfeccionamiento de la lista","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Once you've got your audience and your tools, it's time to conduct some research and compile your list. Each tool you use will have a different process. Let's take a look at Keywords Everywhere as an example.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Once you've got your audience and your tools, it's time to conduct some research and compile your list. Each tool you use will have a different process. Let's take a look at Keywords Everywhere as an example.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">After installing and activating the extension <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/keywords-everywhere-keywo\/hbapdpeemoojbophdfndmlgdhppljgmp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">for Chrome<\/a> or <a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/addon\/keywords-everywhere\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Firefox<\/a>, navigate to a competitor's website and load up a popular page or product. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">After installing and activating the extension <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/keywords-everywhere-keywo\/hbapdpeemoojbophdfndmlgdhppljgmp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">for Chrome<\/a> or <a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/addon\/keywords-everywhere\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Firefox<\/a>, navigate to a competitor's website and load up a popular page or product. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Next, use the \"Analyze Page\" tool, and the extension will return a list of keywords you can export:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Next, use the \"Analyze Page\" tool, and the extension will return a list of keywords you can export:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\" alt=\"Screenshot from Keywords Anywhere showing the analysis page\" class=\"wp-image-35973\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg","alt":"Screenshot from Keywords Anywhere showing the analysis page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":455,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">You can then filter the keywords to find the best results. For example, if you're looking for long-tail keywords, you'll want to select those with four or more words.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">You can then filter the keywords to find the best results. For example, if you're looking for long-tail keywords, you'll want to select those with four or more words.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Expand the drop-down <em>Show all keyword phrases<\/em> menu, and select the appropriate option. The display will now refresh to show only those keywords that match your criteria. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Expand the drop-down <em>Show all keyword phrases<\/em> menu, and select the appropriate option. The display will now refresh to show only those keywords that match your criteria. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">There are plenty of other options for filtering, and you can use as many as you need:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">There are plenty of other options for filtering, and you can use as many as you need:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\" alt=\"Screenshot from Keywords Anywhere showing a filtered list\" class=\"wp-image-35975\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg","alt":"Screenshot from Keywords Anywhere showing a filtered list","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":454,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Repeat this process to explore as many competitor sites as you like. Just make sure they're popular and highly trafficked. That way you can know the resulting keywords will be relevant to your audience. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Repeat this process to explore as many competitor sites as you like. Just make sure they're popular and highly trafficked. That way you can know the resulting keywords will be relevant to your audience. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">For best results, you'll also want to follow up with <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a tool like Keyword Planner<\/a> to find terms your competitors may have overlooked.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">For best results, you'll also want to follow up with <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a tool like Keyword Planner<\/a> to find terms your competitors may have overlooked.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Incorporating Your Keywords into Your Website<\/h2>","content":"Incorporar las palabras clave a su sitio web","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Once you've put together your perfect keyword list, the next step is incorporating your words into your web content. Here are two rules of thumb for doing that effectively.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Once you've put together your perfect keyword list, the next step is incorporating your words into your web content. Here are two rules of thumb for doing that effectively.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\" alt=\"adding keywords to your web content\n\" class=\"wp-image-36570\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg","alt":"adding keywords to your web content\n","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg","linkDestination":"media"},"style":{"width":713,"height":490,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">1. One page for each focus keyword<\/h4>","content":"1. Una p\u00e1gina para cada palabra clave","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Don't target the same keyword on multiple pages (or you might end up competing with yourself!). That's not to say you shouldn't use the same keyword on more than one page (it'd be impossible not to!). You just don't want to make one keyword the <em>primary focus <\/em>of more than one page.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Don't target the same keyword on multiple pages (or you might end up competing with yourself!). That's not to say you shouldn't use the same keyword on more than one page (it'd be impossible not to!). You just don't want to make one keyword the <em>primary focus <\/em>of more than one page.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">2. Don't use \"keyword stuffing\"<\/h4>","content":"2. No utilice el \"relleno de palabras clave\".\"","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Avoid \"keyword stuffing\". That's when you use a keyword so many times on a single page that it sounds ridiculous. Here's an example of stuffing:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Avoid \"keyword stuffing\". That's when you use a keyword so many times on a single page that it sounds ridiculous. Here's an example of stuffing:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg\" alt=\"\" class=\"wp-image-36567\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg","linkDestination":"media"},"style":{"width":1024,"height":576,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Only incorporate your focus keyword where it fits naturally.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Only incorporate your focus keyword where it fits naturally.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Shoot for <a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-naturally-integrate-keywords-into-your-online-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">between three and six<\/a>&nbsp;keywords per page, and think carefully about&nbsp;<a href=\"https:\/\/think3.co.uk\/blog\/how-to-do-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">what you place where<\/a>. Product pages have different requirements than non-sales areas of your website.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Shoot for <a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-naturally-integrate-keywords-into-your-online-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">between three and six<\/a>&nbsp;keywords per page, and think carefully about&nbsp;<a href=\"https:\/\/think3.co.uk\/blog\/how-to-do-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">what you place where<\/a>. Product pages have different requirements than non-sales areas of your website.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">There are plenty of guides online that can help you <a href=\"https:\/\/pathfinderseo.com\/blog\/use-keywords-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">make the best possible use of your keywords<\/a>. And there are also a lot of awesome tools. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">There are plenty of guides online that can help you <a href=\"https:\/\/pathfinderseo.com\/blog\/use-keywords-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">make the best possible use of your keywords<\/a>. And there are also a lot of awesome tools. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">One we highly recommend is <a href=\"https:\/\/memberpress.com\/go\/allinone\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"All In One SEO (AIOSEO)\">All In One SEO (AIOSEO)<\/a>, a tool that helps you maximize your SEO in multiple ways. One of the handiest features is its writing analysis tool. It takes the mystery out of things, helping you find that sweet spot for keyword placement in everything from your body text and headers to your metadata.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">One we highly recommend is <a href=\"https:\/\/memberpress.com\/go\/allinone\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"All In One SEO (AIOSEO)\">All In One SEO (AIOSEO)<\/a>, a tool that helps you maximize your SEO in multiple ways. One of the handiest features is its writing analysis tool. It takes the mystery out of things, helping you find that sweet spot for keyword placement in everything from your body text and headers to your metadata.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If your business website isn't generating the kind of traffic and revenue you want, keywords are a solution to improving your rankings and increasing sales. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If your business website isn't generating the kind of traffic and revenue you want, keywords are a solution to improving your rankings and increasing sales. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Implementing these powerful words on your website is easy. Just make sure you know where to use them and precisely what your audience is looking for.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Implementing these powerful words on your website is easy. Just make sure you know where to use them and precisely what your audience is looking for.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">To find and compile the perfect keywords, you'll want to:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">To find and compile the perfect keywords, you'll want to:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Understand the different kinds of keywords.<\/li><li>Find out what your target customers are searching for.<\/li><li>Choose your keyword research tools.<\/li><li>Brainstorm keyword ideas and refine your list.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Conozca los distintos tipos de palabras clave.<\/li><li>Averig\u00fce qu\u00e9 buscan sus clientes objetivo.<\/li><li>Elija sus herramientas de b\u00fasqueda de palabras clave.<\/li><li>Haga una lluvia de ideas sobre palabras clave y afine su lista.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">With a little time, effort, and care, you should start to see your writing efforts paying off in increased organic traffic. If you have any thoughts, tips, or questions about using keywords and how to make a keyword list, let us know in the comments section below.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">With a little time, effort, and care, you should start to see your writing efforts paying off in increased organic traffic. If you have any thoughts, tips, or questions about using keywords and how to make a keyword list, let us know in the comments section below.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/stg.memberpress.com\/es\/wp-json\/wp\/v2\/posts\/34873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stg.memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stg.memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stg.memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/stg.memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=34873"}],"version-history":[{"count":0,"href":"https:\/\/stg.memberpress.com\/es\/wp-json\/wp\/v2\/posts\/34873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stg.memberpress.com\/es\/wp-json\/wp\/v2\/media\/36413"}],"wp:attachment":[{"href":"https:\/\/stg.memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=34873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stg.memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=34873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stg.memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=34873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}