{"id":33840,"date":"2022-04-12T05:00:00","date_gmt":"2022-04-12T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=33840"},"modified":"2026-03-02T12:27:12","modified_gmt":"2026-03-02T17:27:12","slug":"build-email-list","status":"publish","type":"post","link":"https:\/\/stg.memberpress.com\/de\/blog\/build-email-list\/","title":{"rendered":"Wie man eine E-Mail-Liste aufbaut (5 Tipps f\u00fcr Einsteiger)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Your email list is one of your most valuable online business assets. However, creating one from scratch may seem like an impossible task. After all, you can\u2019t pull email addresses out of thin air.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6aa29fde81066\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aa29fde81066\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/stg.memberpress.com\/de\/blog\/build-email-list\/#What_an_Email_List_Is_And_Why_Your_Business_Needs_One\" >Was eine E-Mail-Liste ist (und warum Ihr Unternehmen eine braucht)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/stg.memberpress.com\/de\/blog\/build-email-list\/#How_to_Build_an_Email_List_5_Tips\" >Wie man eine E-Mail-Liste aufbaut (5 Tipps)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/stg.memberpress.com\/de\/blog\/build-email-list\/#1_Choose_a_Dependable_Email_Marketing_Platform\" >1. W\u00e4hlen Sie eine verl\u00e4ssliche E-Mail-Marketing-Plattform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/stg.memberpress.com\/de\/blog\/build-email-list\/#2_Create_a_User-Friendly_Opt-In_Form\" >2. Erstellen Sie ein benutzerfreundliches Opt-In-Formular<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/stg.memberpress.com\/de\/blog\/build-email-list\/#3_Place_Your_Form_Strategically\" >3. Platzieren Sie Ihr Formular strategisch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/stg.memberpress.com\/de\/blog\/build-email-list\/#4_Create_a_Unique_Landing_Page\" >4. Erstellen Sie eine einzigartige Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/stg.memberpress.com\/de\/blog\/build-email-list\/#5_Offer_Freebies_Coupons_and_Content_Upgrades\" >5. Bieten Sie Werbegeschenke, Gutscheine und Inhaltsverbesserungen an<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/stg.memberpress.com\/de\/blog\/build-email-list\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Fortunately, creating and growing your email list isn\u2019t as hard as it may seem. With the right marketing tools, quality opt-in forms, and a focused strategy, you\u2019ll have a lengthy email address book in no time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we\u2019ll introduce you to mailing lists and why they\u2019re important. Then we\u2019ll give you five essential tips for how to build an email list for your business. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lassen Sie uns eintauchen!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-an-email-list-is-and-why-it-s-important-to-have-one\"><span class=\"ez-toc-section\" id=\"What_an_Email_List_Is_And_Why_Your_Business_Needs_One\"><\/span>Was eine E-Mail-Liste ist (und warum Ihr Unternehmen eine braucht)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sie wissen wahrscheinlich, wie Sie Ihr pers\u00f6nliches E-Mail-Adressbuch verwalten. Wenn Sie jedoch ein Online-Gesch\u00e4ft betreiben (insbesondere eines mit Abonnements oder Mitgliedschaften), sind Ihre E-Mail-Kontakte extrem wichtig.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ihre E-Mail-Liste besteht aus allen Adressen, die Sie gespeichert haben.<\/strong> In der Regel gewinnen Online-Unternehmen diese wertvollen Adressen \u00fcber <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-lead-magnets-and-optins\/\" target=\"_blank\" rel=\"noreferrer noopener\">Opt-in-Formulare<\/a> - Formulare, in denen Website-Besucher aufgefordert werden, sich f\u00fcr etwas anzumelden. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen diese Anmeldungselemente \u00fcberall auf Ihrer Website oder sogar auf einer einzelnen Website platzieren. <a href=\"https:\/\/memberpress.com\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Zielseite\">Zielseite<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1024x680.png\" alt=\"Anmeldeformular f\u00fcr die Reformation.\" class=\"wp-image-33863\" width=\"800\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1024x680.png 1024w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-300x199.png 300w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-768x510.png 768w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1536x1020.png 1536w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-256x170.png 256w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-840x558.png 840w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1031x684.png 1031w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1552x1030.png 1552w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-700x465.png 700w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-156x104.png 156w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1080x717.png 1080w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Der Aufbau und die Pflege einer E-Mail-Liste mit hochwertigen Leads ist <em>Wesentlich <\/em>to any online business. That\u2019s because email marketing is <a href=\"https:\/\/brandshark.in\/is-email-marketing-strategy-still-relevant-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"immer noch hochaktuell\">immer noch hochaktuell<\/a>und eine starke <a href=\"https:\/\/memberpress.com\/blog\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\" title=\"E-Mail-Marketing-Kampagne\">E-Mail-Kampagne<\/a> k\u00f6nnen Sie eine Menge Geld verdienen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s more, you can use your <strong>E-Mail-Marketing-Trichter<\/strong> um alle m\u00f6glichen Dinge zu tun und alle m\u00f6glichen Informationen zu erhalten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>DEFINITION<\/em>: <\/strong>Eine <strong>E-Mail-Marketing-Trichter<\/strong> bezeichnet die Reihe von E-Mails, die Sie an einen Benutzer senden, um ihn zu einem endg\u00fcltigen \u201cZiel\u201d zu f\u00fchren. Das \u201cZiel\u201d ist eine bestimmte Aktion, die Sie von ihm erwarten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Ma\u00dfnahmen k\u00f6nnen beispielsweise Folgendes umfassen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Melden Sie sich f\u00fcr Ihre Blog-Benachrichtigungen an<\/li>\n\n\n\n<li>Einen Kauf t\u00e4tigen<\/li>\n\n\n\n<li>Profitieren Sie von einer Rabattaktion<\/li>\n\n\n\n<li>Ein ebook herunterladen<\/li>\n\n\n\n<li>Lesen Sie einen Blogbeitrag \u00fcber neue Funktionen<\/li>\n\n\n\n<li>Melden Sie sich f\u00fcr eine Veranstaltung nur f\u00fcr Mitglieder an<\/li>\n\n\n\n<li>Ausf\u00fcllen einer Kundenumfrage<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As you can see, the info you can collect and the things you can do with an email list are pretty valuable. That\u2019s why you want to <strong>dem Aufbau Ihrer E-Mail-Liste Priorit\u00e4t einr\u00e4umen<\/strong>und machen Sie E-Mail-Marketing zu einem wichtigen Bestandteil Ihrer Werbestrategie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hier sind f\u00fcnf sehr hilfreiche Tipps f\u00fcr den Anfang!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-build-an-email-list-5-tips\"><span class=\"ez-toc-section\" id=\"How_to_Build_an_Email_List_5_Tips\"><\/span>Wie man eine E-Mail-Liste aufbaut (5 Tipps)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First thing\u2019s first. Make sure you identify your target audience before you get started building your list. If you haven\u2019t done that yet, check out the post below.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_18e69c0fab98f5a2bd52fd9bcfd76ce5\" href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\"  target=\"_blank\" class=\"button button-blue center\">LESEN &gt;&gt; So identifizieren Sie Ihre Zielgruppe (schnell und kostenlos)<\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-choose-a-dependable-email-marketing-platform\"><span class=\"ez-toc-section\" id=\"1_Choose_a_Dependable_Email_Marketing_Platform\"><\/span>1. W\u00e4hlen Sie eine verl\u00e4ssliche E-Mail-Marketing-Plattform<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wir empfehlen Ihnen, eine E-Mail-Marketingplattform zu w\u00e4hlen, um Ihre E-Mail-Liste zu erstellen, zu erweitern und zu verwalten. Auf diese Weise haben Sie eine zentrale Anlaufstelle f\u00fcr Ihre Strategie. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eine solide <a href=\"https:\/\/memberpress.com\/blog\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"E-Mail-Software\">E-Mail-Software<\/a> kann Ihnen helfen, Leads zu verfolgen, E-Mail-Sequenzen zu erstellen und Einblicke in Ihre Leistungsdaten zu geben. Einige Plattformen k\u00f6nnen Ihnen auch bei der Erstellung von Landing Pages und Opt-in-Formularen helfen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir empfehlen <a href=\"https:\/\/memberpress.com\/go\/convertkit\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"ConvertKit\">ConvertKit<\/a> if you\u2019re just getting started. This powerful, user-friendly tool is well known for its expansive features and reliability:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1024x486.png\" alt=\"ConvertKit-Startseite.\" class=\"wp-image-33864\" width=\"800\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1024x486.png 1024w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-300x143.png 300w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-768x365.png 768w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1536x730.png 1536w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-2048x973.png 2048w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-358x170.png 358w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-840x399.png 840w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1216x578.png 1216w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1832x870.png 1832w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-700x333.png 700w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-156x74.png 156w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1080x513.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">With ConvertKit\u2019s free plan, you can start collecting sign-ups right away. However, if you know you\u2019ll reach its 300 subscriber limit, or you\u2019re looking for more advanced features, you might want to check out one of <a href=\"https:\/\/memberpress.com\/go\/convertkit\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ConvertKit\u2019s<\/a> bezahlte Pl\u00e4ne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-create-a-user-friendly-opt-in-form\"><span class=\"ez-toc-section\" id=\"2_Create_a_User-Friendly_Opt-In_Form\"><\/span>2. Erstellen Sie ein benutzerfreundliches Opt-In-Formular<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ein solides Opt-in-Formular ist die Grundlage einer erfolgreichen E-Mail-Liste. Es sollte einfach sein, aber professionell aussehen. Am wichtigsten ist, dass es f\u00fcr die Nutzer leicht auszuf\u00fcllen ist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je weniger Formularfelder ein Benutzer ausf\u00fcllen muss, desto wahrscheinlicher ist es, dass er den Anmeldevorgang abschlie\u00dft:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1024x762.png\" alt=\"Ein einfaches Opt-in-Formular ist die Grundlage f\u00fcr den Aufbau einer E-Mail-Liste. \" class=\"wp-image-33868\" width=\"800\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1024x762.png 1024w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-300x223.png 300w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-768x572.png 768w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1536x1143.png 1536w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-228x170.png 228w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-825x614.png 825w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-919x684.png 919w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1384x1030.png 1384w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-696x518.png 696w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-156x116.png 156w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1080x804.png 1080w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form.png 1596w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Wir empfehlen daher, zun\u00e4chst nur nach E-Mail-Adressen zu fragen. Wenn Sie jedoch einen pers\u00f6nlicheren Ansatz verfolgen m\u00f6chten, k\u00f6nnen Sie auch nach Kundennamen fragen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au\u00dferdem sollten Sie ein Formular erstellen <a href=\"https:\/\/memberpress.com\/blog\/building-your-brand-with-typography\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"auf Ihr Branding abgestimmt\">auf Ihr Branding abgestimmt<\/a>. Wenn Sie zum Beispiel bestimmte Schriftarten und Farbpaletten verwenden, sollten Sie diese beibehalten. Denken Sie auch daran, eine kurze Botschaft aufzunehmen, die Ihre Marke zum Ausdruck bringt. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eine gute E-Mail-Marketingplattform enth\u00e4lt in der Regel einen Opt-in-Formularersteller. Wenn Sie die M\u00f6glichkeit haben, k\u00f6nnen Sie dort mit der Erstellung Ihrer E-Mail-Marketingformulare beginnen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Falls nicht, ist eine weitere gute Option <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"OptinMonster\">OptinMonster<\/a>. Dieses praktische Tool bietet erweiterte Formularvorlagen, benutzerdefinierte Effekte und mehr. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s more, if you\u2019re a MemberPress user, the <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">OptinMonster-Integration<\/a> erm\u00f6glicht es Ihnen, ein E-Mail-Kontaktfeld zu erstellen, das angezeigt wird, w\u00e4hrend die Benutzer die Mitgliedschaften und Kurse durchsuchen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-strategically-place-your-form\"><span class=\"ez-toc-section\" id=\"3_Place_Your_Form_Strategically\"><\/span>3. Platzieren Sie Ihr Formular strategisch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve created a simple, on-brand form, you\u2019ll want to place it strategically on your membership site. Everyone will have their preferences, but there are three tried-and-true spots to consider\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Platzieren Sie es am Ende jedes Beitrags<\/li>\n\n\n\n<li>Place it in your website\u2019s header<\/li>\n\n\n\n<li>Erstellen einer <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-pop-ups-to-help-grow-your-membership-subscriber-numbers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pop-up-Formular\">Pop-up-Formular<\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1024x521.png\" alt=\"Popup-Formular f\u00fcr Everlane.\" class=\"wp-image-33866\" width=\"800\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1024x521.png 1024w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-300x153.png 300w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-768x391.png 768w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1536x782.png 1536w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-2048x1043.png 2048w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-334x170.png 334w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-840x428.png 840w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1216x619.png 1216w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1832x933.png 1832w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-700x356.png 700w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-156x79.png 156w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1080x550.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Pop-ups k\u00f6nnen sehr effektiv sein, um neue Leads zu generieren. Achten Sie jedoch darauf, dass Sie sie mit Bedacht einsetzen. Wenn Sie sie missbrauchen, riskieren Sie, Ihre potenziellen Mitglieder zu ver\u00e4rgern. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No matter your preference, we recommend using your opt-in form in multiple places on your site. That way, if a potential subscriber doesn\u2019t want to sign up initially, but changes their mind later, they can easily navigate to your form.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-create-a-unique-landing-page\"><span class=\"ez-toc-section\" id=\"4_Create_a_Unique_Landing_Page\"><\/span>4. Erstellen Sie eine einzigartige Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Eine Landing Page ist vom Hauptinhalt Ihrer Website getrennt. Diese Seite dient normalerweise nur einem Zweck: <strong>Generierung von Leads<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In der Regel enth\u00e4lt eine Landing Page eine spezifische Aufforderung zum Handeln (CTA), die den Besucher dazu auffordert, etwas zu tun. Sie bittet auch um die Angabe von Kundendaten:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1024x519.png\" alt=\"Curology Landing Page.\" class=\"wp-image-33869\" width=\"800\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1024x519.png 1024w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-300x152.png 300w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-768x389.png 768w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1536x778.png 1536w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-2048x1038.png 2048w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-336x170.png 336w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-840x426.png 840w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1216x616.png 1216w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1832x928.png 1832w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-700x355.png 700w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-156x79.png 156w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1080x547.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Eine hochgradig konvertierende Landing Page ist oft <em>nur <\/em>contains an opt-in form. This hyper-focused structure can be more effective because it eliminates distractions for the user. However, remember this layout doesn\u2019t rule out click-through conversational forms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While you\u2019ll want to keep the content minimal here, consider incorporating your brand\u2019s logo and other unique visual elements. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au\u00dferdem k\u00f6nnen Sie, anders als bei Formularen, Folgendes nutzen <a href=\"https:\/\/memberpress.com\/blog\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Suchmaschinen-Optimierung (SEO)\">Suchmaschinenoptimierung (SEO)<\/a> auf einer Landing Page. Das bedeutet, dass Sie die Aufnahme von Schl\u00fcsselw\u00f6rtern und die Optimierung von Bildern mit Alt-Text in Betracht ziehen sollten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>DEFINITION:<\/em> <\/strong>Alt-Text <strong>(also called \u201calt attributes\u201d, \u201calt tags\u201d, or \u201calt descriptions\u201d) is text added within an image\u2019s HTML code. The primary purpose of the text is to describe the image for people who are visually impaired.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-offer-freebies-coupons-and-content-upgrades\"><span class=\"ez-toc-section\" id=\"5_Offer_Freebies_Coupons_and_Content_Upgrades\"><\/span>5. Bieten Sie Werbegeschenke, Gutscheine und Inhaltsverbesserungen an<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie Ihre E-Mail-Liste auf die n\u00e4chste Stufe heben wollen, sollten Sie in Erw\u00e4gung ziehen, Ihren Nutzern einen Anreiz zu bieten, sich zu registrieren. Es gibt viele M\u00f6glichkeiten, dies zu tun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, it\u2019s the thought that counts, so your offer doesn\u2019t have to be big. However, it does need to provide some value. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnten zum Beispiel ein kleines Geschenk, einen Rabatt oder eine <a href=\"https:\/\/easyaffiliate.com\/blog\/types-of-content-upgrades\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Aktualisierung des Inhalts\">Aktualisierung des Inhalts<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-1024x839.png\" alt=\"BirchBox Opt-in-Formular mit $5 Rabatt und einem 15% Rabatt.\" class=\"wp-image-33867\" width=\"800\" srcset=\"https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-1024x839.png 1024w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-300x246.png 300w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-768x629.png 768w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-207x170.png 207w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-749x614.png 749w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-835x684.png 835w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-632x518.png 632w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-156x128.png 156w, https:\/\/stg.memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form.png 1052w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Stattdessen k\u00f6nnten Sie <a href=\"https:\/\/memberpress.com\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"ein Werbegeschenk in den sozialen Medien veranstalten\">ein Werbegeschenk in den sozialen Medien veranstalten<\/a>. Das Entscheidende ist, dass Sie Ihren Nutzern das Gef\u00fchl geben, dass Sie in sie investieren. Diese Methode kann auch zu einer st\u00e4rkeren Kundentreue f\u00fchren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eine E-Mail-Liste von Grund auf zu erstellen, mag wie eine unm\u00f6gliche Aufgabe erscheinen. Jedes erfolgreiche Unternehmen ben\u00f6tigt jedoch eine Datenbank mit E-Mail-Kontakten, um seine <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-website-sales-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Verkaufstrichter<\/a>. Fortunately, growing your address book isn\u2019t as complicated as it might sound.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now let\u2019s quickly review our five tips on how to build an email list:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>W\u00e4hlen Sie eine verl\u00e4ssliche E-Mail-Marketing-Plattform wie <a href=\"https:\/\/memberpress.com\/go\/convertkit\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"ConvertKit\">ConvertKit<\/a>.<\/li>\n\n\n\n<li>Erstellen Sie ein benutzerfreundliches Opt-in-Formular mit einem Plugin wie <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"OptinMonster\">OptinMonster<\/a>.<\/li>\n\n\n\n<li>Platzieren Sie Ihr Formular an einer strategischen Stelle.<\/li>\n\n\n\n<li>Erstellen Sie eine einzigartige Landing Page.<\/li>\n\n\n\n<li>Bieten Sie Werbegeschenke und Inhaltserweiterungen an.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie noch Fragen zum Aufbau Ihrer E-Mail-Liste? Lassen Sie es uns im Kommentarbereich unten wissen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wenn Ihnen dieser Artikel gefallen hat, melden Sie sich in der Box oben rechts f\u00fcr unseren Newsletter an!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Your email list is one of your most valuable online business assets. However, creating one from scratch may seem like an impossible task. After all, you can\u2019t pull email addresses out of thin air. Fortunately, creating and growing your email list isn\u2019t as hard as it may seem. With the right marketing tools, quality opt-in [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":34606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[231],"tags":[],"class_list":["post-33840","post","type-post","status-publish","format-standard","has-post-thumbnail","category-emails","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Wondering how to build an email list to grow your membership site using email marketing tactics? 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